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Digital Marketing

In order to fully understand who you are up against, it is crucial to look at your competitors’ sites. Turn to your competitors to find out strategies, what strategies they use, and how their audience responds.   Paying attention to your competitors allows you to keep up with changes in your industry, and be one step ahead of your competition.  Below, we'll break down what parts of your competitors’ strategies you should pay the closest attention to.  Identify Your Competitors To...

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Digital Marketing

Are you looking to reach more people with your marketing strategy? YouTube marketing is an excellent direction to take with your business, whether your company is business-to-business (B2B) or business-to-consumer (B2C). Why? A few reasons, including: YouTube is the second-largest search engine in the world Videos engage users better than articles YouTube breaks the barrier between consumers and businesses  Videos explain your company, values, products, and services  Videos let you show everything about your products, including their...

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Digital Marketing

If you've heard of search engine optimization (SEO) before, you've probably wondered how small businesses could ever stand a chance against large companies. With smaller budgets and lower online authority, it is easy to think along these lines.  So does company size matter for SEO? Luckily, small businesses can compete in the SEO game.  What is SEO? If you haven't heard of SEO, it is the practice of increasing the quantity and quality of traffic to your website through organic...

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Social Media

The landscape of social media marketing is projected to continue growing over the next few years. In this increasingly interconnected world, people spend more time on their phones, with much of that time getting dedicated social media apps.  This trend will only continue, and small businesses need to start using social media marketing to thrive.  It can seem like social media marketing is the "in" trend for marketing, but it's not a fad — it's here to stick...

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Digital Marketing

The road to getting a customer to pick up the phone and dial your number is long and winding. Think about your own experience and the multiple times you’ve encountered a company’s advertisements in front of you before making a purchase.

As the average user travels through the buying funnel, they perform several search sessions to research a service or product. When they find your business, they might get pulled away from completing your contact form or abandon their cart, and memory of their interaction with your website fades away.

What if you could lead them back? That’s where remarketing comes into play.

Read on to learn more about what remarketing is all about, and why it’s worth utilizing for your lead generation business. 

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Business

Being in the roofing industry can be one of the most rewarding choices you make. You get to meet many different people and seeing a variety of homes and businesses. With that being said, being in the roofing industry can be very challenging. There are many competitors out there who are trying to capture your potential customers. In order for your business to be successful, you need ways to be generating high-quality roofing leads. But, what is the...

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Business

Working as an HVAC contractor can be a very rewarding business. You operate in a unique industry and you get to meet a lot of great people, whether they are commercial or residential customers. However, the HVAC industry is a very competitive market and making your business stand out from others can be a challenge. In order for your business to stay competitive, you need to be attracting high-quality users through lead generation for HVAC companies. What are...

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Lead Generation

In order to grow, all businesses need to attract and convert new leads. But how do you know which leads will buy from you? On this page, we’ll take a look at the importance of lead qualification and some tips you can use to attract and convert more quality leads. What is lead qualification? As soon as someone gives you their contact information, they become a lead. But just because someone shows interest in your company doesn’t mean they have the...

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Technology/Tools

Do you want to attract and convert more leads for your business? Lead nurturing allows you to develop relationships with your leads and move them through the sales funnel so they quickly become customers. On this page, we’ll take a look at the lead nurturing process and how you can use it to attract and convert more customers. What is lead nurturing? Lead nurturing is the process of fostering relationships with potential customers at every stage of the buying process....

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Lead Generation

If you want to grow your business and earn more revenue, you need to attract and convert new leads. In this guide, we’ll take an in-depth look at the lead generation process and some tips you can use to improve your lead generation strategy today. What is lead generation? Lead generation is the process of finding and attracting qualified potential customers to your business. A “lead” is a potential customer who is interested in buying from you. Once you’ve earned...

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