Pay-per-click (PPC) advertising
With PPC, you pay a provider (like Google or Facebook) to show your website’s ads to qualified traffic. Then, you pay the provider as you get more and more visitors to your site.
Google AdWords is the most popular form of PPC in the world. With it, you can select any keyword that’s relevant to your industry and create an ad for it. Then, when someone searches Google for that keyword, you bid for a position in ad listings alongside your competitors.
If your bid is high enough, your ad will show up and users can click on it to go to a specialized page on your website that’s designed to turn them into leads.
For example, if you’re a jeweler, you can set your advertisements to display when people search for phrases like, “buy engagement rings.” Then, if your bid is high enough, your ad will display above unpaid (also called “organic”) search results.
One of the major benefits of PPC advertising is that you don’t have to wait for results. Unlike SEO, which can take weeks to work, PPC ads drive relevant, qualified leads to your website the minute you make them live.
PPC ads are also affordable, and you will only pay when people click your advertisements. This means that if nobody clicks on your ads, you won’t pay a cent.
Social media marketing
Social media marketing is the process of using Facebook, Twitter, and other online communities to create a following of potential leads and build relationships with them.
It’s another great way to engage potential leads online, and it can help them get a feel for the personality of your business.
You can use popular social media sites like Facebook, Twitter, and LinkedIn to share important updates about your company and keep potential leads informed about your company. In addition, you can post inspiring testimonials, employee spotlights, and photos that help people get acquainted with your business.
For example, you can share videos to YouTube that demonstrate your company culture to give viewers a behind-the-scenes look at your business. Videos are also helpful for featuring new items and demonstrating how to use your products. This can help people to feel more confident in their decision to do business with you.
You can also use Twitter to field customer questions, comments, and complaints. Once someone contacts you via a mention or direct message, you can reply to them the same way to help them. If someone asks a question, give them a quick answer. If they have a complaint, send them your customer service email address. Simply replying to people who reach out to your business helps you build a further relationship with them.
If your website isn’t well-designed and engaging, visitors will leave to find a site that better meets their needs.
In most cases, that means you lose potential customers to your competitors!
Your website is your visual storefront, and it needs to be both aesthetically pleasing and intuitive.
In today’s technological culture, people want information on their smartphones, tablets, and other devices instantly, and you need to ensure that your website satisfies that desire. If your site isn’t designed with user experience (UX) in mind, it may be time to revamp your online presence.
Without a responsive, well-designed website, you could be missing out on qualified leads.
Like social media, email marketing allows you to keep customers in the know regarding your products, services, and latest company happenings.
You can also use email to track visitor’s activities on your website and follow up with messages specifically targeted to their interests.
For example, if someone enters their email address to download an ebook about how to use Twitter for marketing, you can send an email with more helpful tips about the subject. And if someone converts on one of your product pages, you can follow up with more information about your offerings.
With lead generation services, you can attract and convert the most qualified leads and manage your prospects to streamline your overall marketing efforts, ultimately boosting your sales and revenue.
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