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Are you looking to reach more people with your marketing strategy? YouTube marketing is an excellent direction to take with your business, whether your company is business-to-business (B2B) or business-to-consumer (B2C). Why? A few reasons, including: YouTube is the second-largest search engine in the world Videos engage users better than articles YouTube breaks the barrier between consumers and businesses  Videos explain your company, values, products, and services  Videos let you show everything about your products, including their...

If you've heard of search engine optimization (SEO) before, you've probably wondered how small businesses could ever stand a chance against large companies. With smaller budgets and lower online authority, it is easy to think along these lines.  So does company size matter for SEO? Luckily, small businesses can compete in the SEO game.  What is SEO? If you haven't heard of SEO, it is the practice of increasing the quantity and quality of traffic to your website through organic...

The landscape of social media marketing is projected to continue growing over the next few years. In this increasingly interconnected world, people spend more time on their phones, with much of that time getting dedicated social media apps.  This trend will only continue, and small businesses need to start using social media marketing to thrive.  It can seem like social media marketing is the "in" trend for marketing, but it's not a fad — it's here to stick...

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