Lead Generation for Small Businesses
If you’re a small business, you know the importance of quality lead generation.
Not only do you need to attract leads, but you strive to attract quality leads that are likely to convert.
The future of your business is based on successful lead generation. But if you need some help with your campaign, we’ve got some tips for you!
Why do Small Businesses need Lead Generation?
82 percent of small business failures are due to cash flow problems, resulting in either not enough money coming in or having bad payment habits.
One way to make sure that your small business continues to grow is through lead generation. Without attracting new, quality customers through lead generation, it will be hard for your business to flourish.
Lead Generation Strategies for Small Businesses
The following strategies can help you attract the customers your business needs to succeed.
SEO is the first step in any lead generation strategy. Without it, your website won’t be able to attract quality users to your site and content.
The main goal of SEO is to make sure that your website ranks highly in SERPs, or search engine results pages, for keywords related to your products or services. If it doesn’t, your audience will have a hard time finding your business online.
SEO involves researching and identifying the keywords that are most important to your target audience, then incorporating them throughout your site.
SEO also works to ensure that your HTML code accurately reflects the content on your pages by making sure that your title tags and metadata are correct.
As a small business, you want to make sure you’re not throwing your money away on advertising techniques that are unsuccessful. PPC is one of the most effective options when you want to stay within a set budget.
PPC stands for pay-per-click, which explains how these ads work. Rather than paying an upfront fee for an ad, you only pay when a user clicks your ad and ends up on your site.
With PPC, you can choose to target your audience so that only qualified leads can see your ad. You can do so by choosing to display your ads only when a specific keyword is searched, or only make your ad available to users who previously searched something related to your product or service.
3. Social Media Marketing
Social media marketing is one of the most effective strategies for small businesses. When your small business is active and present on social media, you can interact with your community on a much more personal level.
They can comment on your posts or share their opinions on Facebook, or they can tweet at you on Twitter. Today, social media also acts as a sort of customer service platform since you can directly address your customers’ questions and concerns.
4. Email Marketing
Email marketing allows you to contact customers that have provided their contact information in a call-to-action form on your website.
This is one of the best techniques for small businesses since it allows you to keep in touch with customers that have already demonstrated interest in hearing from you and learning about your products or services.
5. Google My Business
If your small business isn’t registered with Google My Business, you are missing out on a huge opportunity to reach potential customers.
When customers search for your business or your services on Google, you want to make it as easy as possible for them to find and contact you.
When you submit your business to Google My Business, you have the chance to show up in business results on the right side of search results. This shows searchers your contact information, location, hours, and reviews, making it extremely easy for them to contact you.
Tips for Small Business Lead Generation
Show your Community Involvement
As a small business, you want to do everything possible to create a strong business/community relationship in order to grow your business and get to know your customers.
Try taking part in a fundraising event in your community or setting up a booth for your business at a local fair or festival.
Not only will you be able to interact with members of your community, but you can also get to know what they like and don’t like, which become free hints as to how to advertise your business.
Focus on Local Keywords
One of the perks of owning a small business is that you have a great audience that you can target just by using your town as one of your keywords.
For example, if you are a deli in Altoona, Pennsylvania, one of your targeted keywords for an ad campaign could be “subs in Altoona.”
You can also use targeted keywords with your town’s name in order to show up in a detailed Google search results page so that the people searching for “subs in Altoona” will be able to find you at the top of SERPs.
Does your Small Business Need More Leads?
If you’re a small business that needs more leads, we can help!
We have years of experience working with small businesses like yours to create unique lead generation strategies.
Contact us today to learn more about how your business can attract and convert customers online.