Search Engine Optimization (SEO) Tools To Look Into

Search Engine Optimization (SEO) Tools To Look Into

Interested in learning more about search engine optimization (SEO)? Take a look at what tools are used with SEO campaigns and how they can assist in the growth of your campaigns.

Importance of SEO tools

The world of SEO is dependent on the internet and the information that we collect.  Whether you are running a small SEO campaign or a large one, SEO tools are crucial to data collection and save time at just that! 

SEO tools allow for a better understanding of the performance of your campaign and provide ideas to improve based on the industry that you reside in. 

Why use SEO tools 

Knowledge is power within an SEO campaign.  Without SEO tools, it would be nearly impossible to understand what is working for your site and what is not.  More importantly, it would be very difficult to grow your digital marketing strategy. 

Frequently analyzing data and understanding the performance of your campaigns will allow for better action items as a result.  If you know a strategy is not working or a page is down, these tools are here to help with insights to turn that around.

Free SEO tools

Here are the top SEO tools that are free to use, these tools are also great for beginners to start their SEO journey!

Google Analytics

This tool provides site data and customization to your preferences.  Google Analytics is a valuable SEO tool that allows for a better understanding of what is going on within a site.  Google Analytics can provide the following information:

  • Channel reports 
  • Demographic reports
  • Conversion tracking
  • User Trends over a given time period
  • Time on a given page
  • And many more…

Just create a Google account, connect your website and you will be on your way to tracking valuable data to access your SEO performance. Set up is easy!

Google Search Console

This tool is also a partner of Google’s wide variety of search engine optimization tools.  Google Search Console will help to understand how Google is crawling and indexing your site.  Just like Google Analytics, this tool offers many advantages when it comes to SEO factors: 

  • Diagnose technical issues
  • Query reports 
  • What content is ranking on your site
  • What keywords are ranking on your site

Once a Google account is created, add your site to the Google Search Console platform to access these great insights.  In addition, pair Google Search Console and Google Analytics in settings to get the utmost value out of these tools

Bing Webmaster Tools

This tool is also a reporting and analytics tool that will allow you to look into the performance of a site as well. Once you create your free account, add your site to start tracking crucial SEO data. Some of the features of Bing Webmaster Tools include: 

  • Backlink reports
  • Keyword insights
  • Site navigation reports
  • SEO Specific Reports


Looking for keyword recommendations? Ubersuggest is a free SEO tool that assists in new keyword generation and research based on historical data. Ubersuggest also will suggest content ideas based on those suggested keywords! Here are some data features of this tool:

  • Keyword search volume
  • Keyword competitive scale
  • Average Cost Per Click (CPC)
  • Backlink requirements

Top-ranked SEO tools


This tool is referred to as an “all-in-one” SEO tool, because of the wide variety of functionality.  SEMRush offers insights based on intensive research of the search engine space.  Understand how users are searching for your industry and research ways to push ahead of your competitors with SEMRush

Top features: 

  • Competitor overview 
  • Domain research
  • Topic and keyword research
  • Backlink profile data


Ahrefs is also known to be an “all in one” tool based on the variety of options available. With this tool, you can assess competitor data compared to your site, understand your user’s queries, tap into top-of-the-industry content ideas throughout this dashboard.

Top features: 

  • Competitor research
  • Site-specific query data
  • Site ranking data
  • Content discovery


Spyfu is a great tool when it comes to SEO keyword research. If you are looking for new keyword areas to tap into, or just looking to research your competitors ranking keywords, this is the tool to use. 

Top Features: 

  • Missing keyword opportunities
  • Weak keyword reports
  • Competitor keyword rankings
  • SEO and Pay per Click (PPC) keyword trends

Moz Pro

This tool is technical in the sense that it will overview the crawl of your site, address any issues, and provide solutions that, if taken up on, will increase the chances of SEO success.  Having an extra eye on the backend of a site is crucial to the ever-changing world of SEO.  Stay up to date on your site, and take the steps to grow your online presence. 

Top features of Moz Pro:

  • Site Crawl and audit 
  • Keyword tracking
  • SEO insights
  • Issue prioritization 

Screaming Frog

This tool is highly recommended by SEO experts due to the insights available.  Screaming Frog is a tool that will crawl and analyze your site.  This tool does all the heavy lifting and provides the data to assess where a site can improve.

Top features: 

  • Quick SEO audits
  • Identify error responses
  • Identify missing title and meta descriptions
  • Identify missing headings
  • Show duplicate content

Online SEO reporting tools, keyword generation tools and crawling tools are just a few examples of the tools that have transformed SEO work over the years. 

Interested in finding new leads through SEO?  Let us help, our team of subject matter experts is ready to push your campaign to the next level. 

Contact Us Today!

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