Digital Marketing

How To Learn From Your Competitors’ Digital Marketing Strategies

In order to fully understand who you are up against, it is crucial to look at your competitors’ sites. Turn to your competitors to find out strategies, what strategies they use, and how their audience responds.   Paying attention to your competitors allows you to keep up with changes in your industry, and be one step ahead of your competition.  Below, we'll break down what parts of your competitors’ strategies you should pay the closest attention to.  Identify Your Competitors To...

Beginner’s Guide to YouTube Marketing for Businesses

Are you looking to reach more people with your marketing strategy? YouTube marketing is an excellent direction to take with your business, whether your company is business-to-business (B2B) or business-to-consumer (B2C). Why? A few reasons include: YouTube is the second-largest search engine in the world Videos engage users better than articles YouTube breaks the barrier between consumers and businesses  Videos explain your company, values, products, and services  Videos let you show everything about your products, including their applications  Videos help you generate more...

Does Company Size Matter for SEO?

If you've heard of search engine optimization (SEO) before, you've probably wondered how small businesses could ever stand a chance against large companies. With smaller budgets and lower online authority, it is easy to think along these lines.  So does company size matter for SEO? Luckily, small businesses can compete in the SEO game.  What is SEO? If you haven't heard of SEO, it is the practice of increasing the quantity and quality of traffic to your website through organic...

How Does Remarketing Work? (The Basics and Benefits)

The road to getting a customer to pick up the phone and dial your number is long and winding. Think about your own experience and the multiple times you’ve encountered a company’s advertisements in front of you before making a purchase.

As the average user travels through the buying funnel, they perform several search sessions to research a service or product. When they find your business, they might get pulled away from completing your contact form or abandon their cart, and the memory of their interaction with your website fades away.

What if you could lead them back? That’s where remarketing comes into play.

Read on to learn more about what remarketing is all about, and why it’s worth utilizing for your lead generation business.