Generating Leads for Small Businesses

How to Generate More Leads as a Small Business

If you’re a small business, you know the importance of quality lead generation. Not only do you need to attract leads, but you strive to attract quality leads that are likely to convert. However, there are so many different options out there that claim to be the best source for small business lead generation. The question is, what is best for you? This is a very important question to ask because the future of your business is based on successful lead generation.

Luckily for you, there are many proven options to help drive leads for small businesses in many different industries. Many small business owners have found the value of using digital or internet marketing as a lead generation source. This has become a very popular marketing activity for companies because of data-driven decision-making, custom strategies to reach goals, and strong ROI. Finding the right digital marketing strategy that will drive the best results for your business can be difficult. However, if you do find the right strategy for your business, you can become a leader in the industry.

Looking for help in finding the right strategy? Check out some of the most popular digital lead generation strategies below, or contact one of our experts who can help you put together the right strategy to meet your goals.

Lead Generation Strategies for Small Businesses

The following strategies can help you attract the customers your business needs to succeed.

small business lead generation

1. SEO

SEO is the first step in any lead generation strategy. Without it, your website won’t be able to attract quality users to your site and content. The main goal of SEO is to make sure that your website ranks highly in SERPs, or search engine results pages, for keywords related to your products or services. If it doesn’t, your audience will have a hard time finding your business online.

SEO involves researching and identifying the keywords that are most important to your target audience, then incorporating them throughout your site. SEO also works to ensure that your HTML code accurately reflects the content on your pages by making sure that your title tags and meta descriptions are correct. Making sure that all of these key aspects are optimized for your site can help you grow your business.

2. PPC

As a small business, you want to make sure you’re not throwing your money away on advertising techniques that are unsuccessful. PPC is one of the most effective options when you want to stay within a set lead generation budget. PPC stands for pay-per-click, which explains how these ads work. Rather than paying an upfront fee for an ad, you only pay when a user clicks your ad and ends up on your site.

With PPC, you can choose to target your audience so that only qualified leads can see your ad. You can do so by choosing to display your ads only when a specific keyword is searched, or only make your ad available to users who previously searched something related to your product or service. PPC is also a popular choice for small business lead generation because it has specific geographic targeting abilities. This means that your campaign can reach your specific target market and maximize your campaign ROI.

3. Social Media Marketing

Social media marketing is one of the most effective strategies for small businesses. When your small business is active and present on social media, you can interact with your community on a much more personal level. They can comment on your posts or share their opinions on Facebook, or they can tweet at you on Twitter. Today, social media also acts as a sort of customer service platform since you can directly address your customers’ questions and concerns.

Social media marketing is becoming more and more popular among small businesses. With a wide variety of social platforms being used by potential customers, finding the right strategy for your campaign can help you take your business to the next level.

4. Email Marketing

Email marketing allows you to contact customers that have provided their contact information in a call-to-action form on your website. This is one of the best techniques for small businesses since it allows you to keep in touch with customers that have already demonstrated an interest in hearing from you and learning about your products or services.

Email marketing has proven to be an effective lead generation source for generating a strong ROI. The great news for business owners is that there are many different options when it comes to finding a platform to run an email campaign.

5. Google My Business

If your small business is not registered on Google My Business, you are missing out on a huge opportunity to reach potential customers. When customers search for your business or your services on Google, you want to make it as easy as possible for them to find and contact you.

When you submit your business to Google My Business, you have the chance to show up in business results to the right side of search results. This shows searchers your contact information, location, hours, and reviews, making it extremely easy for them to contact you. This has become an important tool that is used by many businesses operating in a local market and has proven to be very effective in making businesses stand out from the competition.

Lead Generation Ideas for Small Businesses

community involvement with lead generation

Show your Community Involvement

As a small business, you want to do everything possible to create a strong business/community relationship in order to grow your business and get to know your customers.

Try taking part in a fundraising event in your community or setting up a booth for your business at a local fair or festival. Not only will you be able to interact with members of your community, but you can also get to know what they like and don’t like, which become free hints as to how to advertise your business.

Focus on Local Keywords

One of the perks of owning a small business is that you have a great audience that you can target just by using your town as one of your keywords. For example, if you are a deli in Altoona, Pennsylvania, one of your targeted keywords for an ad campaign could be “subs in Altoona.” You can also use targeted keywords with your town’s name in order to show up in a detailed Google search results page, so that the people searching for “subs in Altoona” will be able to find you at the top of SERPs.

Lead Generation by Industry

We believe in creating a customized strategy for lead generation because each industry, business, and market are different. We can help with creating a tailored approach to lead generation for the following industries:

Not only can we help create custom strategies for businesses in the industries above, but we have also worked with a wide range of industries to create custom digital marketing strategies to help business owners reach their goals.

Does Your Small Business Need More Leads?

If you’re a small business that needs more leads, we can help! We have years of experience working with small businesses like yours to create unique lead generation strategies.

Contact us today to learn more about how your business can attract and convert customers online.

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