Lead generation is the process of acquiring new customers through various online channels. One of the simplest ways to generate new leads is to include form fields on your website. Customers can input key information such as their name, phone number, and email address so you can get in touch with them later. After they fill out that information, they are considered a lead.
Quality Lead Generation
In order for your business to grow, it’s important that you have a solid lead generation strategy in place. We’ll guide you through the lead generation process and help you reach your most qualified prospects where they’re already searching online. And we'll help you manage that data you need to make the most informed decisions.
The Lead Generation Process
Successful lead generation strategies start with a solid understanding of your business and what makes you unique. Then, you can best communicate with potential customers and implement best suited to your goals.
Lead Capture
Generate new leads using various online platforms, and encourage them to find out more about your business.
Lead Qualification
Directly engage your most valuable prospects online, and track their activities to qualify new leads.
Lead Nurturing
Keep in contact via email drip campaigns and newsletters, and encourage new leads to take the next step with your business.
What is Lead Generation?
Next, you need to qualify your leads. For example, if someone fills out a form on one of your sales pages, they are probably more likely to become a customer than someone who is just randomly browsing your blog posts. Understanding a lead’s activities on your website will help you differentiate between interest and intent. And this can ultimately help you decide whether or not a lead is worth the time and money.
After you’ve piqued the interested of a new lead, you can stay in contact and provide valuable information via email drip campaigns. The emails you send should strengthen your relationship with leads, and they can include customer testimonials, pricing tables, and further information about your company and employees. You can also provide custom information based on their activities on your site.
In today’s digital age, lead generation is essential if you’re looking to grow your business and maintain a base of satisfied customers.
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Contact WebpageFX today to talk to one of our lead generation experts, and learn more about our custom plans.