Lead generation is the process of acquiring new customers through various online channels. One of the simplest ways to generate effective leads is to include form fields on your website. Customers can input key information such as their name, phone number, and email address so you can get in touch with them later. After they fill out that information, they are considered a lead.

Next, you need to qualify your leads. For example, if someone fills out a form on one of your sales pages, they are probably more likely to become a customer than someone who is just randomly browsing your blog posts. Understanding a lead’s activities on your website will help you differentiate between interest and intent. And this can ultimately help you decide whether or not a lead is worth the time and money.  Lead generation tools are great for this!

After you’ve piqued the interested of a new lead, you can stay in contact and provide valuable information via email drip campaigns. The emails you send should strengthen your relationship with leads, and they can include customer testimonials, pricing tables, and further information about your company and employees. You can also provide custom information based on their activities on your site.

In today’s digital age, lead generation campaigns are essential if you’re looking to grow your business and maintain a base of satisfied customers.