One of the many unique aspects of social media is the use of a hashtag. When using a hashtag on social media, you are essentially identifying the keyword or topic of interest that appears in your post. It’s a great way to make more people aware of your brand, simply by clicking on the hashtag.
Starting a hashtag for your company will allow customers to see what other buyers are doing with your products, how they like them, and what questions they have. Hashtags allow you to form a virtual community for your chosen keywords.
Though initially popularized by Twitter, hashtags are also used on Facebook, Instagram, Google+, Tumblr, Pinterest, and YouTube, just to name a few. Though these platforms all have a different way of presenting hashtags, they all use them for the same purpose: conversation.