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Social Media for Lead Generation

According to recent research, U.S. citizens check their social media at least 17 times a day.

Based on that fact alone, every business has the potential to generate leads on social media.

Social media marketing lets your business reach your audience where they spend their time online so you can talk to them, interact with them, and turn them into customers.

What can social media do for your company's lead generation?

Today, social media can be compared to yesterday’s yellow pages. It acts as a place to advertise your company to both people who are searching for it and people who are just scrolling through the latest news.

More than that, it lets you talk one-on-one with your customers so you can establish relationships with them and they can place a human face to your business.

Social media is great for marketing because it’s interactive. Not only can you share information about your business, but your customers can, too – making that information visible to people who may have never heard of your company.

what social media platforms can help gain leads?

With over 20 social media platforms that are popular for business owners around the globe, it’s your choice to decide which will be utilized by your company.

Facebook

When 93% of marketers surveyed said that they use Facebook for their business, it is obvious that this platform is the most popular when it comes to social media marketing.

Facebook can be used to post links to your landing pages, advertise special offers or show pictures of new products. Not to mention, all of these posts can be shared by your customers which help to create brand awareness by getting your name out there.

Facebook truly is the ultimate social media platform for marketing. There’s really nothing you can’t do!

Twitter

79% of marketers that were surveyed use Twitter to market their business, making it the second most popular social media platform for marketing.

Twitter allows you to become more connected with your customers by communicating in 140-character clips. You can tweet messages about your business, special promos or special events that your business is hosting. You also have the ability to reply to tweets that customers create, mention other Twitter users, direct message users and retweet other’s tweets.

Creating a Twitter account for your business helps increase your brand awareness and also shows that you are willing to form customer relationships.

LinkedIn

71% of marketers agreed that they use LinkedIn for their business. LinkedIn is a more professional version of Facebook that is used as a networking system.

It allows you to establish your brand presence, connect with your audience and engage them with content you post about your business.

Other social media platforms

There is a significant drop in the percentage of businesses that use other social media sites in comparison with the top three; Facebook, Twitter and LinkedIn. The next most popular social media platform for marketing is Google+, which is used by 56% of marketers, a 15% difference from LinkedIn which is the third most popular platform.

With decreasing percentages respectively, the list continues with YouTube, Pinterest, Instagram, Slideshare and more. The list ends with Snapchat which is only used by a modest 2% of marketers.

*All of the statistics for this article can be found here.

Lead generation tips for social media

After choosing which social media platforms you’ll use, there are a few things you should remember when advertising on them.

Start a hashtag

One of the many unique aspects of social media is the use of a hashtag. When using a hashtag on social media, you are essentially identifying the keyword or topic of interest that appears in your post. It’s a great way to make more people aware of your brand, simply by clicking on the hashtag.

Starting a hashtag for your company will allow customers to see what other buyers are doing with your products, how they like them, and what questions they have. Hashtags allow you to form a virtual community for your chosen keywords.

Though initially popularized by Twitter, hashtags are also used on Facebook, Instagram, Google+, Tumblr, Pinterest, and YouTube, just to name a few. Though these platforms all have a different way of presenting hashtags, they all use them for the same purpose: conversation.

hashtag image

Encourage learning

Everyone wants to learn something new, so use that as a form of lead generation to your site! Post something that offers tips or directions for something that pertains to your company.

For example, if you are an electrical company, you could publish a blog post on how to save energy around the house. When people realize that you know what you’re talking about, your company becomes more credible in their eyes, and they’ll be more likely to convert.

This tactic can be used most popularly on Twitter, Facebook, and Tumblr, mostly because they are the most text-heavy forms of social media.

Promote a contest

Have contests that encourage your social media followers to get involved with your company. Clearly establish the rules and shoot to get some creative uses of your product, photos of people interacting with your brand, or even a certain lifestyle that you want your brand to cultivate.

Not only will potential customers be able to see their work displayed on social media, but they will see other people’s versions as well, transforming your social media page into a wealth of information and ideas.

Contests can be promoted on virtually any form of social media. Most often, brands will use Facebook, Twitter and Instagram to promote contests, but it’s not out of the ordinary to hold one on YouTube either!

behind the scenes image of our team

Offer behind-the-scenes looks into your company

Offer people a glimpse into the day-to-day operations of your business. Try posting behind-the-scenes videos of current projects or company events. This will help potential customers get to know your company culture.

Offering a behind-the-scenes look at your business on Facebook and YouTube can be great ways to pull in potential customers. You can also post short clips to Instagram and Twitter as well!

Tease your customers

A great way to potentially generate traffic to your business’ website is to post just the “before” photo of a recent project and tell them to visit your site for the “after”.

People will want to see the whole narrative of your work including the finished product. Not only will you get a click into your site, but you will also get to show off the work you’ve done.

You can tease your customers on every social media platform.

Twitter, Facebook, and Instagram all allow you to post a before and after picture to entice people to return to your site to see other results. But you can also use this tactic on YouTube by posting a teaser video or Pinterest by pinning something that’s in the works.

Use high-resolution, professional photos

If your profile picture or cover photo appears pixelated, poorly-sized, or unrelated to your company, visitors will have a hard time trusting your business. In turn, that will hurt your lead generation capabilities.

Using high-resolution photos should be considered a best practice among all social media platforms. Users of every platform want high-quality images so they know that you know what you’re doing. Not only that, but good photos are much nicer to look at than ones that are grainy.

Reply to comments and messages

If you want to generate leads with social media, always acknowledge comments and messages that you receive.

Customers usually interact with companies because they have questions or comments. Don’t miss the chance to give them the information they want!

If you refuse to reply to comments on any of the social media platforms, you run the risk of appearing rude, withdrawn, or apathetic to your potential customers. When visitors to your site are interested enough to ask questions about your service, it is professional to reply in a timely manner to let them know you are interested in their needs.

Schedule posts in advance

Set a regular schedule of when you post for every social media account, preferably spread out over a few times per day. That lets your followers know when to expect new updates from you, and it lets you plan your social media strategy weeks or months ahead of time.

With the use of Buffer, you no longer have to rely on your own calendar to know when to post to social media!

Want to start generating leads with social media?

Are you ready to start generating leads via social media? Our team has all of the tools you need to help your website attract attention on social media and expand to countless other platforms! Contact us to start your campaign today!