Pay-per-click (PPC) advertising is one of the most effective ways to attract qualified traffic to your website. It’s one of the easiest ways to advertise, as well – but it takes some time to master all the moving parts.
Most PPC providers, like Google AdWords and Twitter Ads, serve ads to your potential customers based on keywords they use in search engines or on their social media profiles.
In order to launch a PPC campaign, you need to select which keywords you want to target, write a few lines of ad copy, and determine how much you’re willing to pay for each ad.
But if you want to use PPC for lead generation, you’ll also need to design a landing page with multimedia elements and contact forms that entice your visitors to convert into leads. You can also A/B test these different elements in order to maximize your results.
Though it might sound overwhelming, PPC can transform the way your website gains traffic.