Beginner’s Guide to YouTube Marketing for Businesses
Are you looking to reach more people with your marketing strategy? YouTube marketing is an excellent direction to take with your business, whether your company is business-to-business (B2B) or business-to-consumer (B2C).
Why? A few reasons, including:
- YouTube is the second-largest search engine in the world
- Videos engage users better than articles
- YouTube breaks the barrier between consumers and businesses
- Videos explain your company, values, products, and services
- Videos let you show everything about your products, including their applications
- Videos help you generate more leads and expand your reach to different audiences
It’s not difficult to create and post YouTube videos after learning what to do. That’s why we’ve created this guide to help you.
What types of YouTube marketing videos can I create?
First, it’s essential to highlight the different types of videos you can create, including:
- On-demand product demonstrations
- Informational and how-to
- Leader and expert interviews
- Case studies and project reviews
- Live videos
- Event videos
And anything else that you feel is relevant to your audience.
How do I make a good YouTube marketing video?
Get started on your first YouTube video with these tips:
- Set a goal
First, you need to decide on your video’s goal.
It is best practice to focus on only one goal per video. Some common goals include increasing brand awareness, increasing website traffic, getting more subscribers on your channel, and increasing the number of social shares you receive.
- Write a script
Next, create a script and write out what you will say in the video.
The script is a blueprint of how your video will go and what points you plan to cover. The script should include where the video will be, information about the scene, lines for the scene, and any camera and shot details.
- Outline multimedia elements
Third, decide on any additional elements for multimedia.
Elements for multimedia may be:
- Transitional elements
- Title slides
Make sure you plan to include them!
- Determine your video’s length
Fourth, figure out how long you want the video to be.
Keep your audience in mind and think about how long they want to watch a video.
For some industries and video types, longer videos are suited, but it’s best to keep them around 2 minutes for most. Keep in mind that your video needs to be long enough to deliver any key messages, but not long enough to lose your audience’s attention!
- Choose where to film your video
Lastly, decide on the location for your video.
Finding the perfect location may involve physical scouting, asking friends, or searching for good sites online.
Some different areas could be a park, your office, a library, downtown, and more.
Then, it’s time to shoot the video!
Editing and posting your YouTube marketing video
The next step after you have produced your video is editing it.
After you have your edited video, it’s time to post your video!
While posting your video, keep in mind the ranking factors that influence the discoverability of your video.
8 ways to optimize your videos for YouTube marketing
For your video to show up in searcher’s results, you need to optimize your videos, playlists, and channel for search engine optimization (SEO).
YouTube has many different factors for ranking, which include the following:
- Channel keywords: Make sure you use appropriate tags to let YouTube know what subject your channel and videos cover.
- Video headlines and descriptions: Use keywords in your video headlines and descriptions.
- Tags: Add keywords as tags to your YouTube video.
- Video transcript: Create and upload a video transcript to make it easily accessible and scrapable to search bots. Transcripts also make the video more accessible to users and helps with captions.
- Watch time: The more significant the watch time, the higher you will rank.
- Thumbnail image: Your thumbnail is what the user sees before clicking on your video — make sure it’s a good one! Create a custom thumbnail versus settling for a clip from the video.
- Engagement: Your engagement includes likes and dislikes, as well as comments and shares!
- Subscriber numbers: Not only does YouTube look at how many subscribers you have, but they also look at how many people subscribe after viewing a specific video!
You can learn more about how to optimize your videos for YouTube SEO to get even more value from YouTube video marketing.
How should I share my YouTube videos for marketing purposes?
Now that you have your video posted and optimized for search, you need to market your video.
It is essential to spread the word about new videos and your channel across other platforms, which you can do by sharing your latest videos on:
- Social media: By sharing your videos on social media, it can get engagement from viewers. When you’re sharing your video, think about why you made the video. You might want to describe what questions your video is answering in your post, for example.
- Website: Make sure you put your video on your blog and website! You can use YouTube videos in blog posts and on products and services pages to help users learn more about your business and what you offer.
- Email: Share your video with your customers via email. If you segment your email lists, you can send the video to the most relevant subscriber lists, which can increase the value your emails provide.
13 helpful tips and best practices for YouTube marketing
Here are some useful tips to start a YouTube marketing strategy or increase your current strategy’s effectiveness:
- Create shareable content: Promote yourself and your products. Make tutorials on your new products or how-to videos. Show how you create your products. Conduct interviews with experts or employees. Show your viewers your facility.
- Explain your business: Watching a video about your company’s different aspects and services is exciting and engaging for most visitors instead of reading through an article.
- Create vlogs: Make weekly or bi-weekly updates through video blogs. You can make several episodes at a time and create a series, and then promote that series through your marketing strategies. You can also summarize your original blog posts in vlogs so that viewers have two different ways to learn.
- Write a video script: Create and stick to a video script to make shooting your video easier!
- Collaborate with other companies and channels with a social media presence: Working with other companies, you both benefit by exposing each other to your audiences. Make sure you and the other businesses have a similar audience or goal with your marketing strategies!
- Engage with your viewers: Respond to your comments, thank them, answer any questions users may have, and ask for feedback. Ask viewers what they would like to see or what would be helpful to them.
- Keep your channel’s brand consistent: Make sure your channel’s brand matches your company’s overall brand guidelines.
- Optimize your title and description for SEO and user intent: Do some keyword research and look at similar videos to get an idea for how to write your title and description so that it informs and engages users.
- Use real people in your videos: Consumers are more likely to react to real people in your videos and tend to get bored if the video is only text.
- Include calls to action in your videos: Let people know what the next steps are, whether to call, visit your website, or check out your products.
- Create different types of videos or series: Creating a variety of videos can help you appeal to a broad audience, which can lead to more subscribers.
- Create playlists on YouTube: These playlists should feature your video and videos from other people. If someone clicks that playlist because of someone else’s video in it, they may stumble across your video and view it!
- Keep a consistent posting schedule: Consider setting up a YouTube posting calendar, where you plan when new videos will be created and posted. Keep in mind that YouTube has a function where you can set a video to upload later automatically!
Get started with YouTube marketing for your business
Now that you know more about YouTube marketing for business, it’s time to get started. If you’re looking for help with launching your video marketing strategy or optimizing your existing videos, we can help you. Just contact us online today!