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Social Media

The landscape of social media marketing is projected to continue growing over the next few years. In this increasingly interconnected world, people spend more time on their phones, with much of that time getting dedicated social media apps.  This trend will only continue, and small businesses need to start using social media marketing to thrive.  It can seem like social media marketing is the "in" trend for marketing, but it's not a fad — it's here to stick...

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As a business owner, you may already know that you can generate leads with search engine optimization, pay-per-click ads, and email campaigns, among other online channels. But have you ever considered generating leads using Twitter?
Though the lifespan of a tweet is far less than that of many other posts on social platforms, there is still a lot of value behind using Twitter for your lead generation strategy.

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As a platform that has over 1.7 billion users as of 2016, Facebook shows a lot of promise when it comes to increasing conversions, simply because of the immense amount of users it has. Because of the extreme popularity of Facebook, gaining quality leads seems like it would be easy to do, but there are a few things you should always remember. This guide will walk you through a list of best practices for gaining the highest quality...

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As the largest professional social media platform, LinkedIn is in a category all its own. Where although Facebook, Twitter and Instagram are all social media platforms that can work for your business, LinkedIn is the best choice for reaching professionals. The majority of LinkedIn’s users range from ages 30-49, and 18-29 year-olds make up another 22%. A mere 8% of LinkedIn users are below the age of 18. So why use LinkedIn for B2B marketing, well this can...

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