Lead Generation Tips for Home Improvement Business
With 53 percent of adults making some sort of home improvement last year, it’s no surprise that your business is alive and well.
But that means it’s also competitive. How can you set your home improvement business apart from your competitors?
Take a look at some of the most effective strategies to get your home improvement business more qualified leads.
Why does the home improvement field need lead generation?
New leads have to fill a few criteria before they become paying customers.
They need to be a homeowner, they need a problem, and they need to afford your services.
With that combination, leads are hard to find, and that’s why lead generation is crucial to a successful home improvement business.
Home improvement lead generation strategies
1. Hire an SEO company
Search engine optimization (SEO) is one of the most important strategies to lead generation.
SEO helps your home improvement website rank better in search engine results pages so potential customers can easily find your business.
You rank by targeting keywords that are valuable to your business, like “home improvements in [your city],” and writing articles about them.
Then, Google will show those pages in search results so you can attract potential customers who are interested in your services.
2. Blog regularly
Blogging is the process of adding content to your website about your business and industry.
Regularly adding to your blog shows potential customers that you’re a resource and leader in your industry. Blog topics can include current projects, industry trends, and other helpful information.
Blogs you are also great ways to target keywords that will attract new visitors to your site from search engines.
3. Sign up for Google My Business
Google My Business lets you give Google all of your company’s contact information so customers can find your name, address, phone number, and hours of operation with a quick search.
Google My Business makes it easy for potential leads to contact you, especially on smartphones and other mobile devices.
Lead generation tips for home improvement firms
1. Post current projects on social media
Your current projects say a lot about your business.
Not only can you impress potential leads with your work, but you also show them what kind of work you do and what standards you set for your business.
2. Offer a referral program
According to the New York Times, 65 percent of new business comes from referrals!
With a percentage that high, offering a small incentive for customer referral is well worth the expense.
You could offer a coupon for future services, gift cards to a popular restaurant, or even cash as a thank-you to helpful customers.
3. Show testimonials on your website
Testimonials are one of the best ways to show your success to potential leads.
Ask your past customers to fill out a quick survey with feedback about your service. With their permission, you can post their testimonial online and show users why your home improvement business is the best of the best.
Does your home improvement business need leads?
If you’re ready to generate leads for your home improvement business, we can help.
We have all the tools and knowledge to increase traffic to your website and make sure you get the qualified leads you need.
Contact us today to talk about your lead generation campaign!