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How to Generate Roofing Leads

How to Generate Roofing Leads

Being in the roofing industry can be one of the most rewarding choices you make. You get to meet many different people and seeing a variety of homes and businesses.

With that being said, being in the roofing industry can be very challenging. There are many competitors out there who are trying to capture your potential customers. In order for your business to be successful, you need to be generating high-quality roofing leads.

But, what is the best way to generate roofing leads?

Finding the best strategy to generate quality leads for your roofing business can often be difficult for businesses. There are many different choices out there for your business, including both traditional and digital marketing channels.

Using digital marketing strategies has proven to be effective in generating more leads for businesses just like yours. Learn more about those strategies below.
roofing company installing shingles

SEO for Roofing Leads

Search engine optimization is one of the most effective long-term strategies to attract new leads to your roofing business. Search engine optimization, or SEO, is the process of improving your website so you can draw in users and convert them into paying customers. It is efficient and affordable which is why it is such an attractive roofing lead generation technique.

How can SEO Produce Roofing Leads?

In order for SEO to be the best that it can be at producing leads, you have to make sure that you are paying attention to the most important factors in the eyes of search engines.

Content

First and foremost, the content that you have on your site plays a major role in the success of your campaign. Both search engines and users like to know that you provide up-to-date information that is high-quality. Having little or no content on your site is not helpful to users who are looking for the right business to work with.

Content is one of the most critical factors in helping to drive traffic to your site.

The most important thing to keep in mind about content is that it is meant to help users. Without this in your strategy, you should not expect to perform as well.

User Experience

The content you create for your site is how you drive traffic. The experience a user has once they get to the site can have a major impact on whether they become a customer or not. Some of the most important trends to keep in mind for your site is the growth of mobile search.

With mobile search becoming more common amongst users, search engines are beginning to put more value into the experience a user has once they come to a page. Making sure that your site takes these trends into account will give you the best chance at driving high-quality roofing leads.

roofer installing shingles

Roofing Lead Generation Strategy: Social Media

Today, social media can be compared to yesterday’s yellow pages. It acts as a place to advertise your company to both people who are searching for it and people who are just scrolling through the latest news.

Social media is becoming one of the more widely used strategies for businesses of all kinds, including roofing companies. One of the reasons it is becoming a popular marketing strategy for roofing companies is because it’s interactive.

Since there is a personal touch that comes along with social media, it can be one of the best ways to keep potential customers engaged.

How can PPC Generate Roofing Leads?

PPC advertising is one of the most effective ways to attract qualified traffic for your roofing business. In order to launch a PPC campaign to generate roofing leads, there are a few key steps to keep in mind.

  1. Keyword selection to target in your campaign
  2. Writing ad copy to reflect your business and services
  3. Determine how much you want to pay for each ad
  4. Set up specific geographic targeting for your business

Why does PPC work in driving roofing leads?

Because you can target specific keyword themes that you may not be able to get visibility for otherwise. Not only that, you get quality metrics so you can accurately track your ROI.

Are You Ready to Generate More Leads for Your Roofing Business?

SEO, PPC and Social Media are three effective marketing channels being used by roofing companies all across the country. In order for these strategies to be the most effective for your business, it is very important to know where to start.

Our team knows how to drive new roofing leads to your business and we can’t wait to get started! Call us at 717.937.2628 or contact us online today to learn more and get a free quote.

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