{"id":4298,"date":"2021-09-29T17:22:53","date_gmt":"2021-09-29T17:22:53","guid":{"rendered":"https:\/\/www.startleadgen.com\/?p=4298"},"modified":"2022-07-11T15:34:12","modified_gmt":"2022-07-11T15:34:12","slug":"search-engine-optimization-seo-tools-to-look-into","status":"publish","type":"post","link":"https:\/\/www.startleadgen.com\/search-engine-optimization-seo-tools-to-look-into\/","title":{"rendered":"Search Engine Optimization (SEO) Tools To Look Into"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Interested in l<\/span><span style=\"font-weight: 400;\">earning more about <a href=\"https:\/\/www.startleadgen.com\/services\/seo\/\">search engine optimization<\/a><\/span><span style=\"font-weight: 400;\"> (SEO)? Take a look at what tools are used with SEO campaigns and how they can assist in the growth of your campaigns.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Importance of SEO tools<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">The world of SEO is dependent on the internet and the information that we collect.\u00a0 Whether you are running a small SEO campaign or a large one, SEO tools are crucial to data collection and save time at just that!\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">SEO tools allow for a better understanding of the performance of your campaign and provide ideas to improve based on the industry that you reside in.\u00a0<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Why use SEO tools\u00a0<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Knowledge is power within an SEO campaign.\u00a0 Without SEO tools, it would be nearly impossible to understand what is working for your site and what is not.\u00a0 More importantly, it would be very difficult to grow your digital marketing strategy.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Frequently analyzing data and understanding the performance of your campaigns will allow for better action items as a result.\u00a0 If you know a strategy is not working or a page is down, these tools are here to help with insights to turn that around.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Free SEO tools<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Here are the top SEO tools that are free to use, these tools are also great for beginners to start their SEO journey!<\/span><\/p>\n<p><b>Google Analytics<\/b><\/p>\n<p><span style=\"font-weight: 400;\">This tool provides site data and customization to your preferences.\u00a0 Google Analytics is a valuable SEO tool that allows for a better understanding of what is going on within a site.\u00a0 Google Analytics can provide the following information:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Channel reports\u00a0<\/span><\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Demographic reports<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Conversion tracking<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">User Trends over a given time period<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Time on a given page<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">And many more\u2026<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Just create a Google account, connect your website and you will be on your way to tracking valuable data to access your SEO performance.<\/span><a href=\"https:\/\/support.google.com\/analytics\/answer\/1008015?hl=en\"><span style=\"font-weight: 400;\">\u00a0Set up is easy<\/span><\/a><span style=\"font-weight: 400;\">!<\/span><\/p>\n<p><b>Google Search Console<\/b><\/p>\n<p><span style=\"font-weight: 400;\">This tool is also a partner of Google\u2019s wide variety of search engine optimization tools.\u00a0 <\/span><a href=\"https:\/\/search.google.com\/search-console\/welcome\"><span style=\"font-weight: 400;\">Google Search Console<\/span><\/a><span style=\"font-weight: 400;\"> will help to understand how Google is crawling and indexing your site.\u00a0 Just like Google Analytics, this tool offers many advantages when it comes to SEO factors:\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Diagnose technical issues<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Query reports\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">What content is ranking on your site<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">What keywords are ranking on your site<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Once a Google account is created, add your site to the Google Search Console platform to access these great insights.\u00a0 In addition, pair Google Search Console and Google Analytics in settings to get the utmost value out of these tools<\/span><\/p>\n<p><b>Bing Webmaster Tools<\/b><\/p>\n<p><span style=\"font-weight: 400;\">This tool is also a reporting and analytics tool that will allow you to look into the performance of a site as well. Once you create your free account, add your site to start tracking crucial SEO data. Some of the features of <\/span><a href=\"https:\/\/www.bing.com\/webmasters\/about\"><span style=\"font-weight: 400;\">Bing Webmaster Tools<\/span><\/a><span style=\"font-weight: 400;\"> include:\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Backlink reports<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Keyword insights<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Site navigation reports<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">SEO Specific Reports<\/span><\/li>\n<\/ul>\n<p><b>Ubersuggest<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Looking for keyword recommendations? <\/span><a href=\"https:\/\/app.neilpatel.com\/en\/dashboard\"><span style=\"font-weight: 400;\">Ubersuggest <\/span><\/a><span style=\"font-weight: 400;\">is a free SEO tool that assists in new keyword generation and research based on historical data. Ubersuggest also will suggest content ideas based on those suggested keywords! Here are some data features of this tool:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Keyword search volume<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Keyword competitive scale<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Average Cost Per Click (CPC)<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Backlink requirements<\/span><\/li>\n<\/ul>\n<h2><span style=\"font-weight: 400;\">Top-ranked SEO tools<\/span><\/h2>\n<p><b>SEMRush<\/b><\/p>\n<p><span style=\"font-weight: 400;\">This tool is referred to as an \u201call-in-one\u201d SEO tool, because of the wide variety of functionality.\u00a0 <\/span><a href=\"https:\/\/www.semrush.com\/login\/\"><span style=\"font-weight: 400;\">SEMRush<\/span><\/a><span style=\"font-weight: 400;\"> offers insights based on intensive research of the search engine space.\u00a0 Understand how users are searching for your industry and research ways to push ahead of your competitors with SEMRush<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Top features:\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Competitor overview\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Domain research<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Topic and keyword research<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Backlink profile data<\/span><\/li>\n<\/ul>\n<p><b>Ahrefs<\/b><\/p>\n<p><a href=\"https:\/\/ahrefs.com\/\"><span style=\"font-weight: 400;\">Ahrefs<\/span><\/a><span style=\"font-weight: 400;\"> is also known to be an \u201call in one\u201d tool based on the variety of options available. With this tool, you can assess competitor data compared to your site, understand your user&#8217;s queries, tap into top-of-the-industry content ideas throughout this dashboard.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Top features:\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Competitor research<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Site-specific query data<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Site ranking data<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Content discovery<\/span><\/li>\n<\/ul>\n<p><b>Spyfu<\/b><\/p>\n<p><a href=\"https:\/\/www.spyfu.com\/\"><span style=\"font-weight: 400;\">Spyfu<\/span><\/a><span style=\"font-weight: 400;\"> is a great tool when it comes to SEO keyword research. If you are looking for new keyword areas to tap into, or just looking to research your competitors ranking keywords, this is the tool to use.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Top Features:\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Missing keyword opportunities<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Weak keyword reports<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Competitor keyword rankings<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">SEO and Pay per Click (PPC) keyword trends<\/span><\/li>\n<\/ul>\n<p><b>Moz Pro<\/b><\/p>\n<p><span style=\"font-weight: 400;\">This tool is technical in the sense that it will overview the crawl of your site, address any issues, and provide solutions that, if taken up on, will increase the chances of SEO success.\u00a0 Having an extra eye on the backend of a site is crucial to the ever-changing world of SEO.\u00a0 Stay up to date on your site, and take the steps to grow your online presence.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Top features of <\/span><a href=\"https:\/\/moz.com\/products\/pro\"><span style=\"font-weight: 400;\">Moz Pro<\/span><\/a><span style=\"font-weight: 400;\">:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Site Crawl and audit\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Keyword tracking<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">SEO insights<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Issue prioritization\u00a0<\/span><\/li>\n<\/ul>\n<p><b>Screaming Frog<\/b><\/p>\n<p><span style=\"font-weight: 400;\">This tool is highly recommended by SEO experts due to the insights available.\u00a0 <\/span><a href=\"https:\/\/www.screamingfrog.co.uk\/seo-spider\/\"><span style=\"font-weight: 400;\">Screaming Frog<\/span><\/a><span style=\"font-weight: 400;\"> is a tool that will crawl and analyze your site.\u00a0 This tool does all the heavy lifting and provides the data to assess where a site can improve.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Top features:\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Quick SEO audits<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Identify error responses<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Identify missing title and meta descriptions<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Identify missing headings<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Show duplicate content<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Online SEO reporting tools, keyword generation tools and crawling tools are just a few examples of the tools that have transformed SEO work over the years.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Interested in finding new leads through SEO?\u00a0 Let us help, our team of subject matter experts is ready to push your campaign to the next level.\u00a0<\/span><\/p>\n<p style=\"text-align: center;\"><a href=\"https:\/\/www.startleadgen.com\/contact-us\/\" target=\"_self\" style=\"color: Green\" class=\"mkdf-btn mkdf-btn-medium mkdf-btn-solid mkdf-btn-custom-hover-color mkdf-btn-hover-outline\" data-hover-color=\"White\" >\n    <span class=\"mkdf-btn-text\">Contact Us Today!<\/span>\n\t\n\t\t\t<span class=\"mkdf-btn-helper\" ><\/span>\n\t<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Interested in learning more about search engine optimization (SEO)? Take a look at what tools are used with SEO campaigns and how they can assist in the growth of your campaigns. Importance of SEO tools The world of SEO is&#8230;<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_mi_skip_tracking":false},"categories":[4,1],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.13 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Search Engine Optimization (SEO) Tools To Look Into - Start Lead Gen<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.startleadgen.com\/search-engine-optimization-seo-tools-to-look-into\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Search Engine Optimization (SEO) Tools To Look Into - Start Lead Gen\" \/>\n<meta property=\"og:description\" content=\"Interested in learning more about search engine optimization (SEO)? 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