{"id":4062,"date":"2020-09-08T15:23:47","date_gmt":"2020-09-08T15:23:47","guid":{"rendered":"https:\/\/www.startleadgen.com\/?p=4062"},"modified":"2023-01-17T15:03:57","modified_gmt":"2023-01-17T15:03:57","slug":"social-media-marketing-small-businesses","status":"publish","type":"post","link":"https:\/\/www.startleadgen.com\/social-media-marketing-small-businesses\/","title":{"rendered":"The Value of Social Media Marketing for Small Businesses"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">The landscape of social media marketing is projected to continue growing over the next few years. In this increasingly interconnected world, people spend more time on their phones, with much of that time getting dedicated social media apps.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This trend will only continue, and small businesses need to start using social media marketing to thrive.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It can seem like social media marketing is the &#8220;in&#8221; trend for marketing, but it&#8217;s not a fad \u2014 it&#8217;s here to stick around. The reason is that a majority of your target audience is on social media and engaging with brands like yours daily.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It&#8217;s a huge opportunity that you don&#8217;t want to miss.&nbsp;<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Why Invest in Social Media Marketing for Small Businesses?<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Entering the social media sphere can seem daunting and unimportant to small businesses that don&#8217;t see immediate results or quick conversions.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It can seem more effective for your marketing strategies to focus on eCommerce and in-store purchases that see conversions rather than from social media marketing which can seem a little ambiguous.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">But with more than <\/span><a href=\"https:\/\/www.smartinsights.com\/social-media-marketing\/increasing-brand-awareness-main-goal-for-social-media-strategies\/\"><span style=\"font-weight: 400;\">70% of marketers reporting an increase in sales<\/span><\/a><span style=\"font-weight: 400;\"> from their social media marketing efforts, avoiding this marketing medium should no longer be an option for smaller businesses.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">To help alleviate some concerns about implementing social media marketing, here are some stats about the importance of social media and why it&#8217;s worth having an online social presence as a small business:&nbsp;<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><a href=\"https:\/\/www.smartinsights.com\/social-media-marketing\/social-media-strategy\/social-media-marketing-trends-2020\/\"><span style=\"font-weight: 400;\">Almost 50% of the world&#8217;s population uses social media<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\"><a href=\"http:\/\/www.pewinternet.org\/2018\/03\/01\/social-media-use-in-2018\/\"><span style=\"font-weight: 400;\">A whopping two-thirds of all U.S adults have a Facebook account<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\"><a href=\"https:\/\/www.webfx.com\/blog\/social-media\/social-media-tips-for-ecommerce\/\"><span style=\"font-weight: 400;\">54% of customers use social media to research products online<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\"><a href=\"https:\/\/www.webfx.com\/blog\/marketing\/marketing-stats\/\"><span style=\"font-weight: 400;\">74% of consumers use social media to make buying decisions<\/span><\/a><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Now that you&#8217;ve seen some critical statistics about the growth of social media and the impact it can have on buying decisions, let&#8217;s explore the value that social media marketing can bring to your small business.&nbsp;<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">5 Benefits of Social Media Marketing for Small Businesses<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Five important benefits of social media marketing for small businesses include:<\/span><\/p>\n<h6><strong>1. Increase Brand Awareness<\/strong><\/h6>\n<p><span style=\"font-weight: 400;\">Increasing your brand&#8217;s visibility is extremely valuable, and creating brand awareness is a key step in promoting your products and services.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Social media has proved to be a valuable tool in growing brand awareness. With an active social media presence, you can reach more customers, both current and new. And according to one study, <\/span><a href=\"https:\/\/www.webfx.com\/industries\/industrial\/manufacturing\/social-media\/\"><span style=\"font-weight: 400;\">53% of people<\/span><\/a><span style=\"font-weight: 400;\"> who follow brands on social media are more loyal to those brands.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Social is about more than sales \u2014 it&#8217;s about how people view you. When your small business uses social media to build brand awareness, you\u2019re using these networks to create positive associations that can lead to sales later.<\/span><\/p>\n<h6><strong>2. Increase Web Traffic<\/strong><\/h6>\n<p><span style=\"font-weight: 400;\">Social media is a great way to get inbound traffic to your website.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Each post or piece of content you share is a path back to your website. The more quality content you share and the more relevant it is to users, the more inbound traffic you will generate \u2014 which means more sales.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The more effort you put into your social media marketing, the higher the reward.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Whether it&#8217;s connecting with your audience by providing blog content or advertising a new product or service, sharing content on social media channels can assist you in driving more traffic to your site and achieving higher conversion rates.&nbsp;<\/span><\/p>\n<h6><strong>3. Improve Search Engine Optimization (SEO)<\/strong><\/h6>\n<p><span style=\"font-weight: 400;\">While social media doesn&#8217;t directly contribute to SEO, it does positively affect a page&#8217;s ranking.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Social media helps build your business&#8217;s authority on search engines, which makes it an important factor to focus on. The more your authority and brand recognition grow, the higher your site\u2019s reputation will grow over time.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This means that as people search for your business or a keyword related to your product, your social media account will more likely show up in search result pages, which increases the number of ways people can find you.<\/span><\/p>\n<h6><strong>4. Gain Valuable Customer Insights and Satisfy your Customer<\/strong><\/h6>\n<p><span style=\"font-weight: 400;\">By using social media, you have a wealth of insights into how customers feel about your brand, what they want, the problems they face, and how you can help them.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">With social listening, you can gather relevant customer insights and use it to help make smart business decisions or improve your marketing strategy.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Social media is also a great way to satisfy your customers when issues arise.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Have a customer who had a problem with your product? You now have a fast way of reaching them to help alleviate their issue, while also showing others your top-notch customer service.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This is also another great way to communicate with your customers and build relationships that can develop into brand loyalty. The more engaged you are with your customers, the more engaged they&#8217;ll be with your brand.&nbsp;&nbsp;<\/span><\/p>\n<h6><strong>5. Gain Insight into What Your Competitors are Doing<\/strong><\/h6>\n<p><span style=\"font-weight: 400;\">For your business to be successful, you need to know what your competitors are doing. By <\/span><a href=\"https:\/\/digitalmarketinginstitute.com\/en-us\/blog\/why-digital-marketing-is-important-for-small-business\"><span style=\"font-weight: 400;\">monitoring what your competitors are doing<\/span><\/a><span style=\"font-weight: 400;\"> on social media, you can see both their strengths and opportunity gaps for you to capitalize on.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">What kind of content are they sharing? Is it mostly blogs, or do they share videos, infographics, or images? What makes them unique? Do they engage well with their audience? Can you do better? What types of content do you have that they don&#8217;t utilize?&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">By gaining a social presence, you can find a wealth of opportunities that your competitors have yet to use.&nbsp;<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Get Started with Social Media Marketing for Small Businesses Today<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Your potential customers can&#8217;t find you if they can&#8217;t see you.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Having a social presence in a digital world is invaluable to growing your business and reaching new customers. With social media growing every day and more companies jumping on the social media bandwagon, there&#8217;s no time to waste.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Your business needs it. And the only way to see the value that social media marketing brings to your business is to apply it.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you want the best social media results but aren&#8217;t sure where to start, check out our <\/span><a href=\"https:\/\/www.startleadgen.com\/services\/socialmedia\/\"><span style=\"font-weight: 400;\">social media services<\/span><\/a><span style=\"font-weight: 400;\"> or <\/span><a href=\"https:\/\/www.startleadgen.com\/contact-us\/\"><span style=\"font-weight: 400;\">contact us directly<\/span><\/a><span style=\"font-weight: 400;\"> to learn more about how you can leverage social media marketing for your business.&nbsp;<\/span><\/p>\n<p style=\"text-align: center;\"><a href=\"https:\/\/www.startleadgen.com\/contact-us\/\" target=\"_self\" style=\"color: Green\" class=\"mkdf-btn mkdf-btn-medium mkdf-btn-solid mkdf-btn-custom-hover-color mkdf-btn-hover-outline\" data-hover-color=\"White\" >\n    <span class=\"mkdf-btn-text\">Contact Us Today!<\/span>\n\t\n\t\t\t<span class=\"mkdf-btn-helper\" ><\/span>\n\t<\/a><\/p>\n<p><script type=\"application\/ld+json\"><br \/>\n{<br \/>\n  \"@context\": \"https:\/\/schema.org\",<br \/>\n  \"@type\": \"BlogPosting\",<br \/>\n  \"mainEntityOfPage\": {<br \/>\n    \"@type\": \"WebPage\",<br \/>\n    \"@id\": \"https:\/\/www.startleadgen.com\/social-media-marketing-small-businesses\/\"<br \/>\n  },<br \/>\n  \"headline\": \"The Value Of Social Media Marketing For Small Businesses\",<br \/>\n  \"description\": \"What can social media marketing do for a small business\",<br \/>\n  \"image\": \"https:\/\/www.startleadgen.com\/wp-content\/uploads\/2020\/09\/phpspiVA8AM.jpg\",<br \/>\n  \"author\": {<br \/>\n    \"@type\": \"Organization\",<br \/>\n    \"name\": \"\"<br \/>\n  },<br \/>\n  \"publisher\": {<br \/>\n    \"@type\": \"Organization\",<br \/>\n    \"name\": \"Start Lead Gen\",<br \/>\n    \"logo\": {<br \/>\n      \"@type\": \"ImageObject\",<br \/>\n      \"url\": \"\"<br \/>\n    }<br \/>\n  },<br \/>\n  \"datePublished\": \"2020-09-08\"<br \/>\n}<br \/>\n<\/script><\/p>\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The landscape of social media marketing is projected to continue growing over the next few years. In this increasingly interconnected world, people spend more time on their phones, with much of that time getting dedicated social media apps.&nbsp; This trend&#8230;<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_mi_skip_tracking":false},"categories":[109],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.13 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Social Media Marketing For Small Businesses - Start Lead Gen<\/title>\n<meta name=\"description\" content=\"Want to know the value of social media marketing for small businesses? Read up on why social media is great for your lear generation. 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