{"id":3819,"date":"2016-10-19T14:33:45","date_gmt":"2016-10-19T14:33:45","guid":{"rendered":"https:\/\/www.startleadgen.com\/?p=3819"},"modified":"2023-01-17T15:02:37","modified_gmt":"2023-01-17T15:02:37","slug":"lead-generation-tips-home-improvement-business","status":"publish","type":"post","link":"https:\/\/www.startleadgen.com\/lead-generation-tips-home-improvement-business\/","title":{"rendered":"Lead Generation Tips for Home Improvement Business"},"content":{"rendered":"
With 53 percent of adults making some sort of home improvement last year, it\u2019s no surprise that your business is alive and well.<\/p>\n
But that means it\u2019s also competitive. How can you set your home improvement business apart from your competitors?<\/p>\n
Take a look at some of the most effective strategies to get your home improvement business more qualified leads.<\/p>\n
<\/p>\n
New leads have to fill a few criteria before they become paying customers.<\/p>\n
They need to be a homeowner, they need a problem, and they need to afford your services.<\/p>\n
With that combination, leads for home remodeling are hard to find, and that\u2019s why lead generation is crucial to a successful home improvement business.<\/p>\n
Search engine optimization (SEO) is one of the most important strategies to lead generation.<\/p>\n
<\/p>\n
SEO helps your home improvement website rank better in search engine results pages so potential customers can easily find your business.<\/p>\n
You rank by targeting keywords that are valuable to your business, like \u201chome improvements in [your city],\u201d and writing articles about them.<\/p>\n
Then, Google will show those pages in search results so you can attract potential customers who are interested in your services.<\/p>\n
Blogging is the process of adding content to your website about your business and industry.<\/p>\n
Regularly adding to your blog shows potential customers that you\u2019re a resource and leader in your industry. Blog topics can include current projects, industry trends, and other helpful information.<\/p>\n
Blogs are also great ways to target keywords that will attract new visitors to your site from search engines.<\/p>\n
Google My Business<\/a> lets you give Google all of your company\u2019s contact information so customers can find your name, address, phone number, and hours of operation with a quick search.<\/p>\n <\/p>\n Google My Business makes it easy for potential leads to contact you, especially on smartphones and other mobile devices.<\/p>\n Your current projects say a lot about your business.<\/p>\n Not only can you impress potential leads with your work, but you also show them what kind of work you do and what standards you set for your business.<\/p>\n According to the New York Times<\/em>, 65 percent of new business comes from referrals<\/a>!<\/p>\n With a percentage that high, offering a small incentive for customer referral is well worth the expense.<\/p>\n You could offer a coupon for future services, gift cards to a popular restaurant, or even cash as a thank-you to helpful customers.<\/p>\n Testimonials are one of the best ways to show your success to potential leads.<\/p>\n Ask your past customers to fill out a quick survey with feedback about your service. With their permission, you can post their testimonial online and show users why your home improvement business is the best of the best.<\/p>\n If you\u2019re ready to generate leads for your home improvement business, we can help.<\/p>\n We have all the tools and knowledge to increase traffic to your website and make sure you get the qualified leads you need.<\/p>\n Contact us today<\/a> to talk about your lead generation campaign!<\/p>\nLead Generation Tips for Home Improvement Firms<\/h3>\n
1. Post Current Projects on Social Media<\/h5>\n
2. Offer a Referral Program<\/h5>\n
3. Show Testimonials on your Website<\/h5>\n
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Does your Home Improvement Business Need Leads?<\/h3>\n