Top Strategies to Generate Quality Leads from Facebook
As a platform that has over 1.7 billion users as of 2016, Facebook shows a lot of promise when it comes to increasing conversions, simply because of the immense amount of users it has.
Because of the extreme popularity of Facebook, gaining quality leads seems like it would be easy to do, but there are a few things you should always remember.
This guide will walk you through a list of best practices for gaining the highest quality leads from Facebook.
What do we mean by “Quality” Leads?
“Quality leads” refers to potential customers in your target market. These leads are of higher quality because they’re already looking for your services, so you only have to show them the information they want.
Quality leads typically bring in reliable revenue since they’re in your main customer demographic. Over time, that revenue adds up, and it helps your company grow in the long run, especially if you earn repeat customers.
Now that you know what quality leads are and why they’re so valuable, let’s take a look at how you can earn them through Facebook.
Strategies to Get Quality Leads
There are numerous strategies you can use to obtain quality leads, but we have found that a few work the best.
Produce the Right Content
To gain quality leads from Facebook, you have to produce the right content for your potential customers. Content is everything and if it doesn’t fit your target market, it’s nearly impossible to gain the leads you want.
Consider the things that you like and share on Facebook. If you want to earn an MBA, would you look at a page that offered a Bachelor’s in Fine Arts? Probably not.
The more you produce content that caters to your target audience, the more likely you will be to get quality leads.
Know your Leads
Quality leads also refer to ones that you take the time to get to know. It is important to know your leads and know who is worth investing time into marketing. This tactic can sometimes be time-consuming, but it will help you to create a list of the most valuable leads.
Nurture your Leads
In order to turn quality leads into paying customers, you have to nurture them.
Nurturing Facebook leads is a time-consuming process since it includes so many different ideas. You can develop relationships with your leads, publicly address them on your page, message them privately with offers, and more.
For example, if you run a kitchen cabinet company and one of your followers asked you a question about your custom pricing, you can send them to a page on your website or give them your phone number to discuss that topic further. That gets them in touch with your company, and it brings them one step closer to making their purchasing decision!
Utilize Facebook ads
Facebook ads are one of the easiest ways to appeal to your target customers. Ads allow you to target your audiences so you can get more qualified leads.
Ads are also a great way to gain leads because they can be crafted for any budget. For as little as $5, you can have your own ad that appeals to your target audience.
There are also different kinds of ads for different purposes.
Page Post Link
These kinds of ads will appear either on a user’s homepage in the right hand column or news feed on a desktop or mobile device. Page Post Links are the most popular type of ad on
Facebook because they typically feature a large picture depicting your service which is able to attract customers.
One of the reasons this kind of post is so popular is because of its ease of producing page likes. Not only does content with images receive a whopping 94% more views than content
without, but because of the attraction, you can also engage over the post.
Higher engagement means a higher number of likes and comments, over which you can start conversations and build a relationship with your customers.
These ads will show up in the right hand column of your Facebook tab. It’s a cheap investment if you’re okay with your ad only being visible on a desktop or laptop.
The downfall to this kind of ad is that since it only has the ability to show up in the right hand column, there is no way for it to show up on mobile.
Since we are considering ways to drive quality leads to your website, lead ads are one of the best options.
Lead ads are great because they allow ease of use for potential customers that want to sign up for newsletters or offers from your business.
Perhaps the largest benefit to lead ads is that visitors don’t need to open a separate tab to fill out the call-to-action. This kind of ad is also mobile-optimized, making it one of
the quickest and most efficient type of ads.
Carousel ads are used when you want to display more than one of your products with links to each. The carousel rotates through a series of images you choose, and you can link to
different pages with each image. It’s a great way to show the scope of your company’s products or services.
This ad is optimized for the news feed on both desktop and mobile devices.
Post Blog Updates
Blogs can produce an astonishing number of quality leads for your company. In fact, B2B marketers who blog earn 67% more leads than those who don’t. According to that number, you should definitely write blogs.
Facebook is the perfect platform to post your blog. Not only can your followers share and like it to promote your content throughout social media, but it can also produce great leads by showing you’re a relevant source of industry information.
The reason blogs work so well for producing leads is because they get your potential customers to a call-to-action after they read great information. Then, they follow that call to action and convert into a lead by giving you their contact information. Adding a call-to-action at the end of your blog is the perfect way to get quality leads to gain interest in your business.
Add a Call-To-Action Button
Buttons are some of the easiest ways to get people to your site from Facebook.
Buttons ensure your leads can find a quick link to your website. If you don’t make a call-to-action button stand out, potential leads could be stuck searching your page just to find a way to contact you or learn more about your company.
Make an Event when you Release Something Big
Facebook event pages are great to use when your company is about to release something important. This could range from a new feature on your site, new services you offer, or fun content that you want to go viral.
Getting the attention of your followers by creating an event will make it easier for them to remember your business. If they attend, they’re showing that they want to know more about your company.
But there’s a catch to creating events — they have to be impressive! You don’t want to create an event for every blog or image you promote because you’ll spam your followers with notifications and lose valuable leads.
Interact with your Leads
One of the best ways to create quality leads is to interact with your potential customers. When customers ask questions or leave comments, they want to hear back from you in a timely manner. So when you find a comment on one of your photos or posts, respond as quickly as you can so your customers know you care.
This is especially true for Facebook messages. Customers see messenger as an almost-instant form of customer service. It’s a personal way to reach you that won’t get lost in the sea of comments on your page, but rather go directly to your company.
When customers use messenger, they want a fast response. Though it’s nearly impossible for the average business to be available 24/7, it’s important that you respond to your messages within 24 hours so that your customers know that customer service is a priority. Facebook will even show your followers your average response time right on your page!
You can always set an Away option on your page if you’re out of the office. That way, users know they won’t hear back from you instantly.
Promote your Landing Pages
If you advertise an offer with a link to your landing page, users will be much more likely to enter your site. People love special offers, such as coupons or discounts and sometimes that’s what it takes to get potential leads to your landing page.
There are a handful of offers you can pair with your landing page. Email newsletter subscriptions, demos, eBooks, and guides are all great examples of promotions.
You can also “gate” each offer behind a form field so that leads have to give you their contact information to get the content they want. That way, you can nurture those leads further and eventually convert them into paying customers!
When you use a video to promote a new product or service, you interact with followers on a much more engaged level.
When you post a video, you make yourself more accessible to your followers. Through videos, you can show your company’s personality, entertain, and give a verbal call to action.
Do you Need Help Making these Strategies Come Alive?
We have all the tools and the specialists necessary to turn your Facebook profile into a quality lead magnet.
If you’re not sure where to start, contact us today for more information and a free quote!