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Lead Generation for Mortgage Brokers

Lead Generation for Mortgage Brokers

Generating leads is essential to your success as a mortgage broker. Through lead generation, you can increase the amount of qualified visitors to your website so you can generate more leads and grow your business.

These lead generation strategies are the best for mortgage brokers.

Why do mortgage brokers need lead generation?

With lead generation, you attract more qualified traffic to your business online than any other strategy.

image of a house

With over 5,250,000 homes sold in 2015, the competition for a mortgage broker is fierce.

Lead generation won’t get rid of your competition, but it keeps you a step ahead.

Lead generation strategies for mortgage brokers

1. Use Facebook ads

Facebook ads are a fantastic way to target your potential customers by their demographics and interests.

screenshot of facebook ads homepage

When you create a Facebook ad, you pinpoint your audience and advertise to them specifically. The platform allows you to target your audience based on demographics like age and gender, but you can also use more in-depth qualities like their interests and behavior.

With such a detailed target audience, you advertise to the people that are most qualified to need your services.

2. Produce informational content

Creating informational content for your audience is essential. Content shows that you know your field and gives search engines more parts of your site to rank.

With every page of your website that gets indexed, you have another opportunity to show up in search engine results pages (SERPs) while appealing to your target audience.

2. Remarket

Remarketing is the process of advertising to an audience that has already visited your website and shown interest in your services.

Remarketing uses cookies, which are files that store information about online user behavior, to show ads to recipients after they’ve visited your website.

For example, if a user visits your website, they may see an ad for your business when they’re on another website.

This is a great strategy for mortgage brokers because most of the time, potential customers look at multiple sources of information.

When they’re online, your ad keeps you in their minds while they choose a broker.

Tips for mortgage broker lead generation

1. Sign up for Google My Business

Google My Business is a great way to provide all of your information to your target audience when they search for you in Google.

Google My Business shows your contact information all in a convenient card in search results.

This saves users from having to dig to find your contact information.

2. Connect with other business owners

There are a wide range of other businesses whose customers may need your services. Some of the best examples include real estate agents, property managers or relocation businesses.

holding a cellphone

All of these businesses serve customers that may also need your services, so they make natural partners.

3. Offer a referral incentive

Referrals are great ways to gain new business, especially because customers are four times more likely to choose your services when a friend refers them.

You could offer a gift card or a cash bonus as a way to thank your loyal customer for making a referral that ended in a sale.

Do you need more leads?

If you’re in need of more leads, we understand!

We know your industry and we have years of experience increasing qualified traffic for mortgage brokers across the country. Contact us today to talk to a representative today about your lead generation campaign!

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