Lead Generation for Financial Services
Are you a financial advisor looking to attract new leads?
On this page, we’ll take a look at some strategies you can use to generate quality leads online.
How financial advisors get clients with lead generation
Everyone has finances, and everyone needs advice on how to handle them. This is great for your business because there are always people needing your services.
However, when it comes to lead generation, you need to be proactive in order to get ahead of competition.
Lead generation ensures that top prospects can find your financial institution and the information they need to sign up for your services.
Lead generation strategies for financial advisors
Everyone business wants to find the magic strategy to gaining high quality leads. The truth is, there isn’t one!
The magic strategy is actually a mix of different strategies that help pull in leads for your financial institution.
Here are a few of our favorites:
Hire an SEO company
SEO is one of the most successful tactics when it comes to lead generation.
It ensures that you have quality content that your customers will want to read, updates important code information like title and meta tags and also makes sure that your website has great speed, all the while, pushing you to the top of search results.
Sponsor something in your community
Consider acting as a community sponsor in order to get your name out there to potential leads.
Some options could include a local sports team or a fundraiser in your town.
This is great for brand promotion, especially if you sponsor a walking billboard such as a local soccer team. Get involved in community events such as festivals, and give away free goodies to people who stop by your tent.
Build an email list
As you start to gain leads, be sure to create an email list so that you can keep in contact and provide important updates.
You can also send email newsletters or helpful hints about finances, and follow up personally at least once a month as well. Potential leads love free information, and if you give them helpful tips, they will want to find out more about your business!
By taking the time to write a personal email to all potential leads, you nurture a relationship that allows them to build trust for you and your company.
Include a FAQ section on your website
Often times, people are afraid to commit to a financial advisor because they have not yet built a trusting relationship.
One way to ensure that you’re on the right track is to provide a question and answer section in your website that allows leads to see questions other people are asking and get answers to their own questions as well.
By answering their questions up-front, it makes you appear as though you have taken the initiative to make them feel secure in their decision.
Lead generation steps for financial advisors
Here are a few tips to set you apart from your competition when generating leads:
Consider a referral program with great rewards
Implementing a referral program is a great way to encourage clients to spread the word about your business. And you can offer rewards and discounts to clients who refer new business. This will help to make people excited about your business, and you might gain some valuable leads as a result.
Consider your target market
Financial advising may not be the most searched term online, which means you have to maintain a presence where potential customers are searching online.
Consider posting webinars in which you offer information about your services to your online audience. It’s the modern version of a seminar and if you give away information, your potential customers will be sure to watch!
If you can’t seem to find any seminars to speak at, create your own! Consider a higher class restaurant and send invitations to potential leads, and ask customers to refer a friend.
Are you ready to generate leads?
We can’t wait to help your financial institution gain the leads it deserves!
Contact us for more information!