Lead Generation for Electrical Contractors
Just like any other industry, electrical contractors need a strong lead generation strategy to find potential customers that need their services.
Since electrical contracting is such a competitive business, you need to be sure that your company is on top of all the most successful lead generation techniques so you don’t lose potential customers to your competition.
Why do electrical contractors need lead generation?
Simply put, everyone needs electricity.
Even thought there might not be a ton of new locations in your area that need entire electric installation, there is always bound to be someone with an electrical problem or a home or business that needs an electrical update.
Lead generation strategies for electrical contractors
There are numerous tactics that your electrical contracting business can use to produce qualified leads for your business.
Here are a few.
1. Use surveys
Ask your loyal customers take surveys that allow you to gain insight as to how they found you and why they chose your business.
This will provide you with useful insights into what marketing tactics are working for your company and where you can reduce spending.
2. Utilize ads
Some great advertising platforms include signage, email newsletters, or social media ads, and all differ in price.
When comparing, signage and social media ads cost more than email newsletters, which is why emails are a great option if you are working with a small budget.
Be sure to modify your marketing efforts to fit your budget, so you don’t spend all of your money on just one marketing tactic instead of many different ones.
3. Network with businesses that need you most
Communication is key. It is essential that you communicate with other businesses owners that may need your services and offer them information as to why they might need your services without even knowing it.
Some examples of businesses that may need your services are general contractors or realtors. Their customers will need your services, and by connecting with them, they will be able to recommend your company.
4. Use social media
Social media is something that is used by nearly everyone and is a great way to get your company’s name out there and there are numerous ways to use it.
You could start with a social media ad campaign, which allows you to target your audience so that they see your ads.
Another tactic would be to post about what’s new at your business and any promotions that you currently have running.
One of the most important things about a social media presence is that you are actually present. Starting conversations with people that comment on your posts is crucial to turning them into leads. It’s also equally important to respond to any messages or comments.
Lead generation tips for contractors
When generating new leads for your electrical contracting business, it’s important to keep these few tips in mind.
Pay attention to local competition
It is important to know your competition and understand the ways they are marketing their services. For example, if you know that B&B Electric is doing extremely well, and you know they have a huge social media presence, you might want to catch up.
On the other hand, if B&B Electric was doing terrible business and you only knew about their company from a small stack of business cards sitting in your grocery store, you would know that you have to do everything that they aren’t.
This would ensure that you are reeling in all of the customers that they are missing out on.
Remember your target customers
Don’t waste time marketing to locations and individuals that don’t need or want your service.
For example, a college dorm that has been with the same electric company for decades probably doesn’t need your service. Therefore, you shouldn’t be delivering flyers to their main office.
Look at people who need your services and are willing to pay your prices.
Consider reaching out to bigger companies that have the potential to convert. Consider companies such as general contractors, remodeling contractors, individual homeowners and property managers.
Promote your brand
Promoting your electrical business is one of the most important steps to a successful lead generation campaign. If you don’t, how will people know about you, or even know they need your services?
You should consider the location of your business and the level of advertisement that it needs, what kind of advertising, and where.
For example, if you live in a big city, you might want to consider a large ad campaign such as a television commercial. Though costly, it will have a far wider reach than a stack of business cards.
DHT Electrical, a company based in Canada, knew they had to immediately find a remedy when they saw their sales drop. In less than 18 months after hiring David Crick, a CMS Director, DHT was able to see a 25% increase in turnover.
Crick blames his success on focusing on mostly schools since their contracts were extremely high. He also says that one of his tactics was to focus on a smaller amount of building contractors to work with, instead of spreading his work across the board.
Are you ready to produce leads for your electrical company?
We know how to drive quality leads to your company and we can’t wait to help you thrive!
Contact us today for a free quote!