Lead Generation for Contractors
Generating new leads is valuable for any business, especially in a competitive industry like contracting.
Though it might seem difficult to find quality leads for your contracting business, it doesn’t have to be. There are numerous ways that you can turn leads into satisfied clients.
Why do contractors need lead generation?
the contracting business is a nearly $8.5 trillion industry in the U.S. Unfortunately, if you have a small, personal contracting business, you have some much larger competition.
For this reason, lead generation is extremely important to contractors and can help you encourage new customers to find out more about your services.
Lead generation strategies for contractors
Though there are many ways to gain leads for your contracting business, none of them will yield results overnight, so be patient!
1. Hire an SEO company
SEO, or search engine optimization is the best tactic for lead generation for many reasons.
First and foremost, SEO works on both the interior and exterior of your website to ensure that everything is working together to gain you the highest possible spot in results pages.
Not only does SEO work to make sure that your title tags, meta tags, and coding are clean and accurate, but it also ensures that things like site speed and links are working optimally.
2. Budget what you can spend
It’s easy to overspend on lead generation to the point that you use all of your marketing budget on any one tactic.
Though a paid lead generation option is extremely useful, be sure to set a budget so that you don’t overspend in any one area.
3. Create a long-term strategy
Before you start a marketing strategy, come up with a long-term, step-by-step plan in order to help you budget your time and your money.
Your marketing efforts will be much better utilized if you always know what step to take next. Because of that, you’ll be able to set up long-term goals and objectives.
4. Consider creating a ‘text’ option on your website
Though providing a telephone number is a classic way to gain new leads, adding a number to text is a great idea as well.
In today’s increasingly technology-driven world, many people would rather text than call. This gives people another option besides the traditional phone call that so many dread making.
It’s also a win-win, since you are likely always out on the job. This gives people a way to directly contact you, and works especially for smaller companies that may not have an office space.
5. Compile testimonials
Publishing testimonials on your website is a great way to showcase your credibility, and it can give you a leg up in comparison to your competition.
One of the best things you can do to create leads and turn them into dedicated clients is to post testimonials from customers that have already chosen to work with you.
When potential customers see how happy clients are with your contracting services, they will feel more confident in their decision to choose to work with you.
The more you have, the better!
6. Give away free information
Everybody loves something that’s free.
In the case of a contracting business, you could give away pamphlets about the best kinds of roofing to consider for winter time, or flooring that works best in a house with pets, for example.
Everyone loves free information and if you give it to potential clients, you will have more of a chance to generate quality leads.
7. Start an email campaign
Email is one of the easiest ways to generate leads. Not only are email campaigns free, they are efficient as well.
Sending a monthly newsletter to potential leads can help inform them about what special offers you have or what new services you offer.
Including pictures in your newsletters of a new roof that you installed or a house that you just finished on a property shows potential customers the quality they can expect from your company.
Lead generation tips for contractors
Since there is some serious competition in the world of contracting, it’s important that you consider every detail in order to stay ahead of your competition.
Let’s take a look at some tips for generating new leads for your contracting business.
Don’t discount your business’ worth
Though you might be competing with other contractors for new customers, never discount your services to the point that you diminish your business’ worth.
Though advertising cheaper services might help you acquire business, you don’t want to discount your prices so much that they no longer reflect the value you provide.
Remember, trust is important
When potential clients are looking for a contractor, they have an image in their head of what they want their project to look like in the end and they are looking for a company that can fulfill that image.
When meeting or simply talking to a potential client, make sure that you are personable and reassuring. You want to convince them that your contracting company can fulfill their vision.
Cater to customers
Since contracting is a hands-on, result-driven field, strongly consider showing and not telling what your company can do for your clients.
Include photos on your website of previous jobs you have done to prove that you are the best business around to get the job done.
The contracting company Peak One Builders, based in Scottsdale, Arizona, saw a 63% increase in lead generation after using some of the previously mentioned techniques.
After hiring a local SEO company and utilizing email newsletters, Peak One was able to see 19.3 more leads per month in one year.
Are you ready to produce leads for your contracting business?
We know how to drive new leads to your contracting website and can’t wait to get started!
Contact us today for more information and a free quote!