Lead Generation for Healthcare
Attracting leads for your healthcare practice is crucial to its growth.
But it takes time and effort to get the results you want. Fortunately, you have a number of strategies to consider to earn new leads for your healthcare business.
We’ve compiled a list of strategies and best practices to help you drive leads to your healthcare practice.
Why does the healthcare field need lead generation?
Lead generation is important to the healthcare field because everyone needs health services.
Whether you’re a pediatrician, family doctor, or any other specialty, 83.2 percent of adults and 92.4 percent of children will see a doctor per year.
That means that your healthcare practice has the potential for hundreds of new clients this year — maybe even more.
Strategies to get leads for your healthcare practices
Though there are a number of strategies that can help attract leads, these are the best to start your lead generation campaign.
1. Set a goal
If you want to gain more leads for your practice, start by setting a solid goal that you and your team can work toward.
If you only acknowledge that you want leads, you won’t see the results you want. Anyone can say that they want more leads, but until they set a specific goal, your team won’t understand what you’re working toward.
For example, set a specific number of leads that you want to get over a specific period of time.
When you do so, you’ll be able to gauge your success.
2. Research audience
Before you earn new leads, you have to know your audience. Consider their needs, pain points, and how your product or service improves their lives.
You can also research keywords to understand how they use search engines to find information for information about your practice. After all, more than half of all clients go to search engines before they ever contact a healthcare business.
3. Educate your audience
Helpful, well-written content is one of the most important factors in educating your audience.
New, informative information attracts leads by:
- Adding more pages for search engines to find
- Showing readers that you’re a knowledgeable source of helpful information
- Engaging social media followers on Facebook, Twitter, and other networks
- Shows that you’re knowledgeable in your field
- Helps you to become trustworthy and authoritative in your industry
- Make potential clients comfortable with deciding on your practice to treat them and their family
And speaking of social media…
4. Use social media
Social media is a great way to connect with current and potential leads.
With 78 percent of today’s population active on social networks, social media marketing helps you earn new leads by connecting with them where they spend most of their time online.
If your practice has a blog, share your posts on social media where your followers can read and share it.
You can also use social media to share pictures of your practice, events that you sponsor, or community events.
With social media, you improve your practice by:
- Increasing brand awareness
- Encouraging conversation about your practice
- Interacting with potential leads
- Answering questions
- Promoting content
5. Track your results
After you’ve started your strategies, look at how your practice benefits from them.
If you don’t, you’ll never know which strategies work and which ones failed.
Some of the most important analytics are:
- How many people have come to your pages
- How long they spend reading your pages
- How many people convert on those pages
- How many people came to your site via social media
- How many people came to your site from search engines
Tracking these metrics gives you insight into how you should spend your marketing budget for the best profits in the future.
Lead generation tips for healthcare professionals
With your best strategies in place, you can maximize your results by following a few best practices. We laid out the most effective below.
1. Watch your competition
Keep an eye on your competitors. They’re trying to get leads too!
If you notice that one competitor is succeeding more than others, look at their site and figure out what’s working for them.
Then, you can try a similar strategy, make it stronger, and siphon leads to your healthcare practice.
2. Listen to client feedback
Your repeat clients are the foundation of your practice. Listen their feedback to draw new clients!
You could offer a survey at the end of a patient’s visit, asking them how they heard of your practice and what they enjoy about your service.
You can then use that information to tweak your strategies to more effectively earn new leads!
4. Share photos on social media
Before deciding on a healthcare practice, potential clients want to feel comfortable with your practice.
One way to make site visitors feel comfortable about your practice is by including photos.
Add uplifting, colorful images of your practice, including your office space to show visitors what to expect.
You can also add images of your staff so that potential clients feel like they already know your family!
One Lasik eye surgery practice in New Jersey was able to increase leads exponentially by taking a few steps to better market their website.
By utilizing blogs, improving SEO, and email marketing, the practice was able to increase its website traffic by 400 percent and increase leads from 3 per month to 72 per month.
Are you ready to get leads for your healthcare practice?
If you want more leads for your healthcare practice, we can help.
We’re experts at lead generation and we know the intricacies of the healthcare field. Our experienced marketing team will help you get a leg up on your competitors so you can earn more clients!
Contact us today for a free quote!