As a business owner, you may already know that you can generate leads with search engine optimization, pay-per-click ads, and email campaigns, among other online channels. But have you ever consider generating leads using Twitter?
Though the lifespan of a tweet is far less than that many other posts on social platforms, there is still a lot of value behind using Twitter for your lead generation strategy.

As a platform that has over 1.7 billion users as of 2016, Facebook shows a lot of promise when it comes to increasing your conversions, simply because of the immense amount of users it has. Because of the extreme popularity of Facebook, gaining quality leads seems like it would be easy to do, but there are a few things you should always remember. This guide will walk you through a list of best practices for gaining the highest...

As the largest professional social media platform, LinkedIn is in a category all its own. Where Although Facebook, Twitter and Instagram are all social media platforms that can work for your business, LinkedIn is the best choice for reaching professionals. The majority of LinkedIn’s users range from ages 30-49, and 18-29 year-olds make up another 22%. A mere 8% of LinkedIn users are below the age of 18. This can tell us valuable information about the overall demographic...

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