7 Foolproof Ways to Generate Leads on Twitter
As a business owner, you may already know that you can generate leads with search engine optimization, pay-per-click ads, and email campaigns, among other online channels. But have you ever considered generating leads using Twitter?
Though the lifespan of a tweet is far less than that of many other posts on social platforms, there is still a lot of value behind using Twitter for your lead generation strategy.
Where Do I Start?
Twitter is a fairly simple platform, but there are a lot of things to consider in order to use it for successful lead generation.
Here are 7 ways to help your Twitter lead generation take off.
1. Build the Perfect Audience
It may be your first instinct to try to attract as many followers as possible. But quality trumps quantity, especially when you’re crafting your target audience.
If, for example, you gain 1,000 followers for your company by tweeting your opinions on popular trending hashtags, you may think you now have 1,000 potential leads on the platform. You aren’t technically wrong, but it’s important to consider that not all 1,000 followers are interested in your services.
When you create your Twitter audience, you should concentrate on targeting the users that are likely to become customers or clients in the future.
Finding your target audience isn’t difficult either, with the help of hashtags and keywords. By typing a hashtag in the search bar, you will get pages of results that show users that are interested in that topic. You can follow and interact with these users, and show them that you are knowledgeable on the subject.
This gives you the chance to interact with other companies that share your craft, and show potential customers that you’re a reliable source of information in the process.
The bottom line is that you should concentrate on building your quality target audience rather than following everyone within 10 miles of your business.
2. Make your Tweets Short and Sweet
Keeping your tweets short is absolutely necessary due to the 140-character limit, and it takes practice to effectively convey a message within that limitation.
Make each tweet clear and concise, and include a link and a call-to-action that gets users to your site. You may also consider including hashtags, images, GIFs, and other elements in tweets that aren’t designed to drive traffic to your site.
3. Interact with your Followers
Using Twitter for lead generation will only be a successful strategy if you interact with your followers. The purpose of having social media in the first place is to interact with your audience!
If you get a direct message, a comment, or a question, be sure to answer promptly. Not only will this make the potential customer feel valued, but it will show the rest of your followers that you are concerned about your customers.
Plus, the more active your account is, the more likely your followers will be to reach out with their questions – and in many cases, these followers are potential leads.
4. Don’t Assume that Posting CTAs is Enough to Get you Leads
Generating leads isn’t something that will simply happen the minute you tweet a call-to-action. In order for your followers to be interested in your services and your brand, you have to post content that they enjoy as well.
You could post links to helpful articles about your industry a few times each week. If you own a car detailing business, for example, you could post tips on how to keep your car clean during winter months, share some products that work for you, or post a video of how to clean headlights with a homemade compound.
If you are simply interested in generating leads without giving something in return, you will likely be unsuccessful. The most important thing is to build a relationship with your followers first, which you can do by sharing awesome content.
5. Post Links to Your Landing Pages
Along with informational posts, you should also share links to specific landing pages on your site. If users like the information you post on your account, it’s likely they’ll want to know more about your company and enter your website through the landing page.
6. Offer Perks as a Way to Capture Contact Information
Capturing contact information besides a user’s Twitter handle is important to the continued relationship that you have with your potential customers.
To collect contact information, you could tweet about a contest you are holding to win tickets to an event you are sponsoring, offer coupons to users that share their email addresses, or offer a special webinar that requires registration.
You’re much more likely to collect contact information if you offer your potential leads something of value, so they get something in return for sharing their email addresses.
7. Utilize Paid Ads
One of the best ways to generate leads on Twitter is to set up PPC campaigns. When you do so, you’ll have access to data on how many users you are reaching, how many clicked on your page through your ad, and how much you are paying per click.
PPC ads are great for generating leads because you don’t pay anything unless your ad is clicked. This makes PPC a great option for businesses on a budget because you virtually can’t overspend.
You choose your budget, create your ads, and determine how long you want them to run, and the rest is automatic!
Are you Ready to Start your Twitter Lead Generation Campaign?
If you want to start generating leads for your business using Twitter, we can help. Our team of dedicated social media specialists have all the tools necessary to help you start your perfect Twitter campaign!
Contact us today for a free quote!
