{"id":4067,"date":"2020-09-08T15:41:54","date_gmt":"2020-09-08T15:41:54","guid":{"rendered":"https:\/\/www.startleadgen.com\/?p=4067"},"modified":"2022-07-11T15:37:21","modified_gmt":"2022-07-11T15:37:21","slug":"businesses-guide-to-youtube-marketing","status":"publish","type":"post","link":"https:\/\/www.startleadgen.com\/businesses-guide-to-youtube-marketing\/","title":{"rendered":"Beginner&#8217;s Guide to YouTube Marketing for Businesses"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Are you looking to reach more people with your marketing strategy? YouTube marketing is an excellent direction to take with your business, whether your company is business-to-business (B2B) or business-to-consumer (B2C).<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Why? A few reasons include:<\/span><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\">YouTube is the second-largest search engine in the world<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Videos <\/span><a href=\"http:\/\/www.inboundmarketinginc.com\/blog\/benefits-video-marketing-business\/\"><span style=\"font-weight: 400;\">engage users better<\/span><\/a><span style=\"font-weight: 400;\"> than articles<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">YouTube breaks the barrier between consumers and businesses\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Videos explain your company, values, products, and services\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Videos let you show everything about your products, including their applications\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Videos help you generate more leads and expand your reach to different audiences<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">It&#8217;s not difficult to create and post YouTube videos after learning what to do. That&#8217;s why we&#8217;ve created this guide to help you.\u00a0<\/span><\/p>\n<h2><b>What types of YouTube Marketing Videos can I create?<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">First, it&#8217;s essential to highlight the different types of videos you can create, including:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Testimonials<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">On-demand product demonstrations<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Informational and how-to<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Leader and expert interviews<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Case studies and project reviews<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Live videos<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Event videos<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">And anything else that you feel is relevant to your audience.\u00a0<\/span><\/p>\n<h2><b>How do I make a Good YouTube Marketing Video?<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Get started on your first YouTube video with these tips:<\/span><\/p>\n<ul>\n<li><b>Set a goal<\/b><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">First, you need to decide on your video&#8217;s goal.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It is best practice to focus on only one goal per video. Some common goals include increasing brand awareness, increasing website traffic, getting more subscribers on your channel, and increasing the number of social shares you receive.<\/span><\/p>\n<ul>\n<li><b>Write a script<\/b><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Next, create a script and write out what you will say in the video.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The script is a blueprint of how your video will go and what points you plan to cover. The script should include where the video will be, information about the scene, lines for the scene, and any camera and shot details.<\/span><\/p>\n<ul>\n<li><b>Outline multimedia elements<\/b><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Third, decide on any additional elements for multimedia.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Elements for multimedia may be:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Transitional elements<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Title slides<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Graphics<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Pictures\u00a0<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Make sure you plan to include them!<\/span><\/p>\n<ul>\n<li><b>Determine your video\u2019s length<\/b><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Fourth, figure out how long you want the video to be.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Keep your audience in mind and think about how long they want to watch a video.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For some industries and video types, longer videos are suited, but it&#8217;s best to keep them around 2 minutes for most. Keep in mind that your video needs to be long enough to deliver any key messages, but not too long to lose your audience&#8217;s attention!<\/span><\/p>\n<ul>\n<li><b>Choose where to film your video<\/b><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Lastly, decide on the location for your video.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Finding the perfect location may involve physical scouting, asking friends, or searching for good sites online.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Some different areas could be a park, your office, a library, downtown, and more.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Then, it&#8217;s time to shoot the video!<\/span><\/p>\n<h2><b>Editing and Posting your YouTube Marketing Video<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">The next step after you have produced your video is editing it.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">After you have your edited video, it&#8217;s time to <\/span><a href=\"https:\/\/support.google.com\/youtube\/answer\/57407?co=GENIE.Platform%3DDesktop&amp;hl=en\"><span style=\"font-weight: 400;\">post your video<\/span><\/a><span style=\"font-weight: 400;\">!\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">While posting your video, keep in mind the ranking factors that influence the discoverability of your video.<\/span><\/p>\n<h2><b>8 ways to Optimize your Videos for YouTube Marketing<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">For your video to show up in searcher&#8217;s results, you need to optimize your videos, playlists, and channel for search engine optimization (SEO).<\/span><\/p>\n<p><span style=\"font-weight: 400;\">YouTube has many different factors for ranking, which include the following:<\/span><\/p>\n<ol>\n<li style=\"font-weight: 400;\"><b>Channel keywords:<\/b><span style=\"font-weight: 400;\"> Make sure you use appropriate tags to let YouTube know what subject your channel and videos cover.<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>Video headlines and descriptions:<\/b><span style=\"font-weight: 400;\"> Use keywords in your video headlines and descriptions.<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>Tags:<\/b><span style=\"font-weight: 400;\"> Add keywords as tags to your YouTube video.<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>Video transcript:<\/b><span style=\"font-weight: 400;\"> Create and upload a video transcript to make it easily accessible and scrapable to search bots. Transcripts also make the video more accessible to users and helps with captions.<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>Watch time:<\/b><span style=\"font-weight: 400;\"> The more significant the watch time, the higher you will rank.<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>Thumbnail image:<\/b><span style=\"font-weight: 400;\"> Your thumbnail is what the user sees before clicking on your video \u2014 make sure it&#8217;s a good one! Create an interesting and custom thumbnail versus settling for a clip from the video.<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>Engagement:<\/b><span style=\"font-weight: 400;\"> Your engagement includes likes and dislikes, as well as comments and shares!<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>Subscriber numbers:<\/b><span style=\"font-weight: 400;\"> Not only does YouTube look at how many subscribers you have, but they also look at how many people subscribe after viewing a specific video!<\/span><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">You can learn more about <\/span><a href=\"https:\/\/www.webfx.com\/social-media\/youtube-seo.html\"><span style=\"font-weight: 400;\">how to optimize your videos for YouTube SEO<\/span><\/a><span style=\"font-weight: 400;\"> to get even more value from YouTube video marketing.<\/span><\/p>\n<h2><b>How should I Share my YouTube Videos for Marketing Purposes?<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Now that you have your video posted and optimized for search, you need to market your video.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It is essential to spread the word about new videos and your channel across other platforms, which you can do by sharing your latest videos on:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><b>Social media: <\/b><span style=\"font-weight: 400;\">By sharing your videos on social media, it can get engagement from viewers. When you&#8217;re sharing your video, think about why you made the video. You might want to describe what questions your video is answering in your post, for example.<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>Website: <\/b><span style=\"font-weight: 400;\">Make sure you put your video on your blog and website! You can use YouTube videos in blog posts and on products and services pages to help users learn more about your business and what you offer.<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>Email: <\/b><span style=\"font-weight: 400;\">Share your video with your customers via email. If you segment your email lists, you can send the video to the most relevant subscriber lists, which can increase the value your emails provide.<\/span><\/li>\n<\/ul>\n<h2><b>13 Helpful Tips and Best Practices for YouTube Marketing\u00a0<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Here are some useful tips to start a YouTube marketing strategy or increase your current strategy&#8217;s effectiveness:\u00a0<\/span><\/p>\n<ol>\n<li style=\"font-weight: 400;\"><b>Create shareable content<\/b><span style=\"font-weight: 400;\">: Promote yourself and your products. Make tutorials on your new products or how-to videos. Show how you create your products. Conduct interviews with experts or employees. Show your viewers your facility.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>Explain your business<\/b><span style=\"font-weight: 400;\">: Watching a video about your company&#8217;s different aspects and services is exciting and engaging for most visitors instead of reading through an article.<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>Create vlogs: <\/b><span style=\"font-weight: 400;\">Make weekly or bi-weekly updates through video blogs. You can make several episodes at a time and create a series, and then promote that series through your marketing strategies. You can also summarize your original blog posts in vlogs so that viewers have two different ways to learn.<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>Write a video script: <\/b><span style=\"font-weight: 400;\">Create and stick to a video script to make shooting your video easier!<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>Collaborate with other companies and channels with a social media presence: <\/b><span style=\"font-weight: 400;\">Working with other companies, you both benefit by exposing each other to your audiences. Make sure you and the other businesses have a similar audience or goal with your marketing strategies!<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>Engage with your viewers: <\/b><span style=\"font-weight: 400;\">Respond to your comments, thank them, answer any questions users may have, and ask for feedback. Ask viewers what they would like to see or what would be helpful to them.<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>Keep your channel&#8217;s brand consistent: <\/b><span style=\"font-weight: 400;\">Make sure your channel\u2019s brand matches your company\u2019s overall brand guidelines.<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>Optimize your title and description for SEO and user intent: <\/b><span style=\"font-weight: 400;\">Do some keyword research and look at similar videos to get an idea of how to write your title and description so that it informs and engages users.<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>Use real people in your videos<\/b><span style=\"font-weight: 400;\">: Consumers are more likely to react to real people in your videos and tend to get bored if the video is only text.<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>Include calls to action in your videos: <\/b><span style=\"font-weight: 400;\">Let people know what the next steps are, whether to call, visit your website, or check out your products.<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>Create different types of videos or series: <\/b><span style=\"font-weight: 400;\">Creating a variety of videos can help you appeal to a broad audience, which can lead to more subscribers.<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>Create playlists on YouTube: <\/b><span style=\"font-weight: 400;\">These playlists should feature your video and videos from other people. If someone clicks that playlist because of someone else&#8217;s video in it, they may stumble across your video and view it!<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>Keep a consistent posting schedule<\/b><span style=\"font-weight: 400;\">: Consider setting up a YouTube posting calendar, where you plan when new videos will be created and posted. Keep in mind that YouTube has a function where you can set a video to upload later automatically!<\/span><\/li>\n<\/ol>\n<h2><b>Get Started with YouTube Marketing for your Business<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Now that you know more about YouTube marketing for business, it\u2019s time to get started. If you\u2019re looking for help with launching your video marketing strategy or optimizing your existing videos, we can help you.\u00a0<\/span><\/p>\n<p style=\"text-align: center;\"><a href=\"https:\/\/www.startleadgen.com\/contact-us\/\" target=\"_self\" style=\"color: Green\" class=\"mkdf-btn mkdf-btn-medium mkdf-btn-solid mkdf-btn-custom-hover-color mkdf-btn-hover-outline\" data-hover-color=\"White\" >\n    <span class=\"mkdf-btn-text\">Contact Us Today!<\/span>\n\t\n\t\t\t<span class=\"mkdf-btn-helper\" ><\/span>\n\t<\/a><\/p>\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Are you looking to reach more people with your marketing strategy? YouTube marketing is an excellent direction to take with your business, whether your company is business-to-business (B2B) or business-to-consumer (B2C). Why? A few reasons include: YouTube is the second-largest&#8230;<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_mi_skip_tracking":false},"categories":[107],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.13 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>YouTube Marketing Beginner&#039;s Guide for Businesses<\/title>\n<meta name=\"description\" content=\"Don&#039;t know where to start with marketing your Youtube Videos? 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